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Mars Releases Its 2010 NASCAR(R) Paint Scheme Schedule for the No. 18 Toyota Camry Driven by Kyle Busch

September 23, 2009

HACKETTSTOWN, N.J., Sept. 23 /PRNewswire/ — Mars, Incorporated announced today its 2010 NASCAR(R) paint scheme schedule for the No. 18 Toyota Camry piloted by Kyle Busch in the NASCAR Sprint Cup Series, which includes the addition of Wrigley’s Doublemint gum as another primary sponsor. Mars is also expanding its relationship with Joe Gibbs Racing (JGR) and COMBOS(R), the Official Cheese Filled Snack of NASCAR, shifting gears to sponsor Kyle Busch and the No. 18 Toyota in the NASCAR Nationwide Series with three paint schemes, replacing the single paint scheme in the 2009 Sprint Cup Series.

Mars brands will serve as the primary sponsor of JGR’s No. 18 Toyota in the NASCAR Sprint Cup Series for 30 points races in 2010, including 23 M&M’S(R) races, three PEDIGREE(R) races, two SNICKERS(R) races and the two inaugural races for Wrigley’s Doublemint gum. M&M’S will also be the primary sponsor of the No. 18 during the Bud Shootout and Sprint All-Star Race.

“We’re thrilled that Doublemint is joining a group of primary sponsors that already includes some of America’s favorite brands, including M&M’S, PEDIGREE, COMBOS and SNICKERS,” said J.D. Gibbs, president of JGR. “The line-up for Kyle Busch’s No. 18 Toyota Camry rivals that of any team in NASCAR and we are excited to see the signature Doublemint logo on the track.”

“When the green flag waves for the No. 18 Doublemint Toyota Camry at Darlington and Bristol, it will bring together three of America’s most recognizable brands – Doublemint gum, Kyle Busch and Joe Gibbs Racing,” said Paul Chibe, Vice President & General Manager, Wrigley US Gum & Mints. “We’re thrilled to be part of the passion that is NASCAR and hope to ride the momentum of the fans’ love for the sport, Kyle and their favorite gum into victory lane.”

For COMBOS, the brand seized an opportunity to gain additional exposure to compliment its at-track and retail activation by expanding its JGR relationship with Kyle Busch in the Nationwide Series. Kyle Busch’s No. 18 Toyota in NASCAR’s Nationwide Series is slated to feature a COMBOS paint scheme at Phoenix (April 9, 2010), Dover (May 15, 2010) and Watkins Glen (August 8, 2010).

“We look forward to building on our successful partnership with JGR and Kyle Busch, integrating Wrigley’s Doublemint gum into our 2010 lineup, as well as exploring opportunities in the Nationwide Series with our COMBOS brand,” said Suzanne Beaudoin, vice president, Sponsorships and Sports Marketing, Mars. “The relationship with JGR and NASCAR has provided Mars’ brands with a first-in-class platform to reach 75 million passionate fans, not only driving sales but also engaging the more than 70,000 Mars associates who take pride in seeing our brands on the track all year long.”

THE SCHEDULE

    Following is the complete schedule for Mars' brands paint schemes in
    2010*:

    February 14, 2010          Daytona                   M&M'S
    February 28, 2010          Las Vegas                 M&M'S
    March 7, 2010              Atlanta                   M&M'S
    March 21, 2010             Bristol                   M&M'S
    March 28, 2010             Martinsville              SNICKERS
    April 10, 2010             Phoenix                   M&M'S
    April 25, 2010             Talladega                 PEDIGREE
    May 1, 2010                Richmond                  M&M'S
    May 8, 2010                Darlington                Doublemint
    May 16, 2010               Dover                     SNICKERS
    May 30, 2010               Charlotte                 M&M'S
    June 6, 2010               Pocono                    M&M'S
    June 13, 2010              Michigan                  M&M'S
    June 20, 2010              Sonoma                    PEDIGREE
    July 10, 2010              Chicago                   M&M'S
    July 25, 2010              Indianapolis              M&M'S
    August 1, 2010             Pocono                    M&M'S
    August 8, 2010             Watkins Glen              M&M'S
    August 21, 2010            Bristol                   Doublemint
    September 5, 2010          Atlanta                   PEDIGREE
    September 11, 2010         Richmond                  M&M'S
    September 19, 2010         New Hampshire             M&M'S
    October 3, 2010            Kansas                    M&M'S
    October 10, 2010           Fontana                   M&M'S
    October 16, 2010           Charlotte                 M&M'S
    October 24, 2010           Martinsville              M&M'S
    October 31, 2010           Talladega                 M&M'S
    November 7, 2010           Texas                     M&M'S
    November 14, 2010          Phoenix                   M&M'S
    November 21, 2010          Homestead                 M&M'S

Interstate Batteries will continue to co-sponsor the No. 18 Toyota, including six Sprint Cup Series races where they’ll serve as primary sponsor.

For more information about the new Mars paint schemes for the No. 18 Toyota in the NASCAR Sprint Cup Series, visit www.Facebook.com/mmsracing or www.mms.com/us/racing.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S(R), SNICKERS(R), DOVE(R), GALAXY(R), MARS(R), MILKY WAY(R) and TWIX(R); Petcare – PEDIGREE(R), WHISKAS(R), SHEBA(R), CESAR(R) and ROYAL CANIN(R); Wrigley – ORBIT(R), EXTRA(R), STARBURST(R), DOUBLEMINT(R) and SKITTLES(R); Food – UNCLE BEN’S(R), DOLMIO(R), EBLY(R), MASTERFOODS(R) and SEEDS OF CHANGE(R); Drinks – KLIX(R) and FLAVIA(R); Symbioscience – WISDOM PANEL(TM), SERAMIS(R), and COCOAPRO(TM). For more information, please visit www.mars.com.

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, two NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the Sprint Cup Series; Hamlin, Busch and Logano in the Nationwide Series; and Marc Davis in the NASCAR Camping World Series East. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships and more than 80 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

About Kyle Busch

Busch, a Las Vegas native, began his racing career at age 12 and quickly ascended through the ranks to join what is currently known as the NASCAR Sprint Cup Series in only eight years. Busch currently drives for the No. 18 M&M’S Racing Toyota team in the NASCAR SPRINT Cup Series. Widely respected as one of the leading talents in the SPRINT Cup garage, Busch’s resume includes several milestone accomplishments, including being the youngest SPRINT Cup rookie of the year at age 20. Busch is also on record as one of the youngest drivers to win a Sprint Cup race (20 years, four months, two days) after posting his first career victory at California Speedway in September 2005 during his rookie season. During his sophomore effort, Busch became the youngest SPRINT Cup driver to qualify for the Chase for the SPRINT Cup.

* Schedule is subject to change

SOURCE Mars, Incorporated


Source: newswire



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