Mars Releases Its 2010 NASCAR(R) Paint Scheme Schedule for the No. 18 Toyota Camry Driven by Kyle Busch
HACKETTSTOWN, N.J., Sept. 23 /PRNewswire/ — Mars, Incorporated announced today its 2010 NASCAR(R) paint scheme schedule for the No. 18 Toyota Camry piloted by Kyle Busch in the NASCAR Sprint Cup Series, which includes the addition of Wrigley’s Doublemint gum as another primary sponsor. Mars is also expanding its relationship with Joe Gibbs Racing (JGR) and COMBOS(R), the Official Cheese Filled Snack of NASCAR, shifting gears to sponsor Kyle Busch and the No. 18 Toyota in the NASCAR Nationwide Series with three paint schemes, replacing the single paint scheme in the 2009 Sprint Cup Series.
Mars brands will serve as the primary sponsor of JGR’s No. 18 Toyota in the NASCAR Sprint Cup Series for 30 points races in 2010, including 23 M&M’S(R) races, three PEDIGREE(R) races, two SNICKERS(R) races and the two inaugural races for Wrigley’s Doublemint gum. M&M’S will also be the primary sponsor of the No. 18 during the Bud Shootout and Sprint All-Star Race.
“We’re thrilled that Doublemint is joining a group of primary sponsors that already includes some of America’s favorite brands, including M&M’S, PEDIGREE, COMBOS and SNICKERS,” said J.D. Gibbs, president of JGR. “The line-up for Kyle Busch’s No. 18 Toyota Camry rivals that of any team in NASCAR and we are excited to see the signature Doublemint logo on the track.”
“When the green flag waves for the No. 18 Doublemint Toyota Camry at Darlington and Bristol, it will bring together three of America’s most recognizable brands – Doublemint gum, Kyle Busch and Joe Gibbs Racing,” said Paul Chibe, Vice President & General Manager, Wrigley US Gum & Mints. “We’re thrilled to be part of the passion that is NASCAR and hope to ride the momentum of the fans’ love for the sport, Kyle and their favorite gum into victory lane.”
For COMBOS, the brand seized an opportunity to gain additional exposure to compliment its at-track and retail activation by expanding its JGR relationship with Kyle Busch in the Nationwide Series. Kyle Busch’s No. 18 Toyota in NASCAR’s Nationwide Series is slated to feature a COMBOS paint scheme at Phoenix (April 9, 2010), Dover (May 15, 2010) and Watkins Glen (August 8, 2010).
“We look forward to building on our successful partnership with JGR and Kyle Busch, integrating Wrigley’s Doublemint gum into our 2010 lineup, as well as exploring opportunities in the Nationwide Series with our COMBOS brand,” said Suzanne Beaudoin, vice president, Sponsorships and Sports Marketing, Mars. “The relationship with JGR and NASCAR has provided Mars’ brands with a first-in-class platform to reach 75 million passionate fans, not only driving sales but also engaging the more than 70,000 Mars associates who take pride in seeing our brands on the track all year long.”
Following is the complete schedule for Mars' brands paint schemes in 2010*: February 14, 2010 Daytona M&M'S February 28, 2010 Las Vegas M&M'S March 7, 2010 Atlanta M&M'S March 21, 2010 Bristol M&M'S March 28, 2010 Martinsville SNICKERS April 10, 2010 Phoenix M&M'S April 25, 2010 Talladega PEDIGREE May 1, 2010 Richmond M&M'S May 8, 2010 Darlington Doublemint May 16, 2010 Dover SNICKERS May 30, 2010 Charlotte M&M'S June 6, 2010 Pocono M&M'S June 13, 2010 Michigan M&M'S June 20, 2010 Sonoma PEDIGREE July 10, 2010 Chicago M&M'S July 25, 2010 Indianapolis M&M'S August 1, 2010 Pocono M&M'S August 8, 2010 Watkins Glen M&M'S August 21, 2010 Bristol Doublemint September 5, 2010 Atlanta PEDIGREE September 11, 2010 Richmond M&M'S September 19, 2010 New Hampshire M&M'S October 3, 2010 Kansas M&M'S October 10, 2010 Fontana M&M'S October 16, 2010 Charlotte M&M'S October 24, 2010 Martinsville M&M'S October 31, 2010 Talladega M&M'S November 7, 2010 Texas M&M'S November 14, 2010 Phoenix M&M'S November 21, 2010 Homestead M&M'S
Interstate Batteries will continue to co-sponsor the No. 18 Toyota, including six Sprint Cup Series races where they’ll serve as primary sponsor.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S(R), SNICKERS(R), DOVE(R), GALAXY(R), MARS(R), MILKY WAY(R) and TWIX(R); Petcare – PEDIGREE(R), WHISKAS(R), SHEBA(R), CESAR(R) and ROYAL CANIN(R); Wrigley – ORBIT(R), EXTRA(R), STARBURST(R), DOUBLEMINT(R) and SKITTLES(R); Food – UNCLE BEN’S(R), DOLMIO(R), EBLY(R), MASTERFOODS(R) and SEEDS OF CHANGE(R); Drinks – KLIX(R) and FLAVIA(R); Symbioscience – WISDOM PANEL(TM), SERAMIS(R), and COCOAPRO(TM). For more information, please visit www.mars.com.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, two NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the Sprint Cup Series; Hamlin, Busch and Logano in the Nationwide Series; and Marc Davis in the NASCAR Camping World Series East. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships and more than 80 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.
About Kyle Busch
Busch, a Las Vegas native, began his racing career at age 12 and quickly ascended through the ranks to join what is currently known as the NASCAR Sprint Cup Series in only eight years. Busch currently drives for the No. 18 M&M’S Racing Toyota team in the NASCAR SPRINT Cup Series. Widely respected as one of the leading talents in the SPRINT Cup garage, Busch’s resume includes several milestone accomplishments, including being the youngest SPRINT Cup rookie of the year at age 20. Busch is also on record as one of the youngest drivers to win a Sprint Cup race (20 years, four months, two days) after posting his first career victory at California Speedway in September 2005 during his rookie season. During his sophomore effort, Busch became the youngest SPRINT Cup driver to qualify for the Chase for the SPRINT Cup.
* Schedule is subject to change
SOURCE Mars, Incorporated