Fall Invites Moms to Come Back Inside

RACINE, Wis., Oct. 6 /PRNewswire/ — The approach of fall means many Americans will be heading inside and closing up doors and windows, but closed spaces mean odors lurking within could make a home uninviting. According to the recent Glade Sense & Spray Fresh Facts survey(1), more than 75 percent of women are embarrassed by odors in their home. To help fight unpleasant smells, SC Johnson introduces new Glade® Sense & Spray(TM) Clear Springs(TM). It is specially formulated to eliminate odors and help families enjoy the atmosphere and their time together indoors.

“As my family moves from the outdoors in, it’s important to me to keep our home looking and smelling fresh,” says Victoria Pericon, lifestyle expert, author and editor of the award-winning parenting website, SavvyMommy.com. “With the kids heading back to school and weather turning cooler, you can take a few simple steps to make home more inviting.”

Smart Solutions to Prepare Your Home for Fall

These easy tips and tricks will help reassure moms that their household is falling into place. Pericon recommends:

• Create a Cozy Oasis: Get bedding ready for cold weather by bringing out flannel sheets and putting extra blankets on the beds. Place a few throws throughout the house so it’s easy to find a cozy nook.
• Swap Shorts for Sweaters: Help your family get organized for fall by swapping out shorts and swimsuits with scarves and jackets. Have each family member look for items that they no longer wear to donate to charity.
• Keep It Fresh: The majority of women (64 percent) say a clean smell means a clean home, according the survey. Keep the bathroom smelling fresh with new motion-activated Glade Sense & Spray in Clear Springs scent. It is specially formulated to eliminate unwelcome odors while freshening the air.
• Bring In Fall Colors: Brighten up decorations with fall colors. Set out a bowl of apples, squash or mini pumpkins; gather leaves and let the kids make a collage; or use the fall harvest to create a festive centerpiece.
• Plan Outdoor Activities: Cooler days don’t have to mean hibernation. Make a list of fun activities for the whole family to do together outside, such as visiting a pumpkin patch or going apple picking.
  

Pericon also associates a fresh and fall-ready home with one that smells great, too, and many moms agree. In fact, the survey found that 32 percent of women admit that scent is the first thing they notice when they enter a home. By using Glade Sense & Spray, a smart air freshener that uses a built-in motion sensor to detect movement and automatically freshen only when it’s needed, moms don’t have to worry about the house smelling fresh or about wasted fragrance.

About Glade Sense & Spray

Glade Sense & Spray is available in six fragrances. The starter kit is offered in new odor-eliminating Clear Springs as well as Clean Linen(TM) and Apple Cinnamon. Refills are available in Clear Springs, new Hawaiian Breeze(TM), Clean Linen, Apple Cinnamon, Powder Fresh® and Country Garden®. The manufacturer’s suggested retail price for Glade Sense & Spray is $8.99 for the starter kit, which includes one holder, one refill and two AA batteries, and $3.49 for refills. Each refill lasts up to 30 days. Glade Sense & Spray is available in the air-care aisle of most food, drug and mass-merchandise stores such as Target and Walmart. More information about this and other Glade® products can be found at www.glade.com

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

(1)This survey was conducted online within the United States by Harris Interactive on behalf of Edelman Public Relations from September 9 to 14, 2009, via the QuickQuery(SM) online omnibus service among 3,636 adults ages 18 and older, of whom 1,996 are women. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jenny Taylor or Jamie Wilson.

    CONTACT
    JennyTaylor
    262-260-2440
    jataylor@scj.com

    Jamie Wilson
    312-240-3341 jamie.wilson@edelman.com

    WEB ADDRESS
    www.scjohnson.com

SOURCE SC Johnson, Glade Sense & Spray