VIDEO from Medialink and General Motors: The Sound of Silence

NEW YORK, Oct. 26 /PRNewswire/ — Automotive upgrades once reserved for high-end cars, like air conditioning, leather and hi-tech stereo systems, now come standard in most cars. So what separates a premium car from an everyday car? Noise reduction is one way manufacturers are raising the bar.

See video from General Motors at:

http://inr.mediaseed.tv/oneClip_C/?feed=pNdK1bl7cFcB8t2YhA0Cg7gStmQztLr4

Quiet engines, quiet exhaust systems and quiet tires are often equated with high quality vehicles. To achieve the sound of silence, companies like GM are using noise reduction engineering called Quiet Tuning. In fact, they spent hours in wind tunnels with the Buick La Crosse refining design elements like rearview mirrors and the front grill.

In addition to a quiet shape, they also kept unwanted noise from coming through glass surfaces by using laminated glass.

Medialink is a division of The NewsMarket. Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

10NY09-0766

SOURCE Medialink; General Motors