Webcast Alert: Cia Hering S/A Announces Third Quarter 2009 Results Webcast

October 27, 2009

BLUMENAU, Brazil, Oct. 27 /PRNewswire-FirstCall/ — Cia Hering S/A
(BOVESPA: HGTX3) (HERING) announces the following Webcast:

    What:  Third Quarter 2009 Earnings Results of Cia Hering S/A. In Order to
           assure fair disclosure and transparency in the release of the 3Q09
           results, since October 26 and until November 3 2009, Cia. Hering is
           in quiet period. Thus, during this period, the Company will not
           comment on their financial statements. However, in this period, the
           Company does not restrict communication of any routine information.

    When:  Thursday, November 5, 2009 @ 9:00 AM ET

    Where: http://prnewswire.mediatown.com.br/player/?id=112

    How:   Live over the Internet -- Simply log on to the web at the address

Contact: Cia Hering S/A Investor Relations, +55 (47) 3321-3469, or e-
mail, ri@heringnet.com.br

The conference call will be archived at http://www.ciahering.com.br/ir.
To access the replay, click on the Investor Relations Section.

    To take part in the Conference Call dial:
    From U.S. - (1 888) 700 0802
    From Brazil - (55 11) 4688 6361
    From Other Countries - (1 786) 924 6977

Cia. Hering is one of the largest retail clothing designers and
manufacturers in Brazil. Cia. Hering currently develops fashion wear
collections under three proprietary brand names: Hering, PUC and dzarm. The
retail structure of the company is formed by two complementary sales channels:
the company-owned and franchised stores and the multi-brand retail stores. On
September 30, 2009, the company had 258 stores under the Hering flag and 64
PUC stores in 23 states in Brazil, while the network of multi-brand retail
stores sum up 15,266 points of sale. Abroad, Cia. Hering has 15 franchised
stores in several countries in Latin America.

SOURCE Cia Hering S/A

Source: newswire

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