Dreadsock Inc. Announces the Launch of its Live-Up(TM) Product Line and New Website to Serve the Natural Hair Community

November 10, 2009

RALEIGH, N.C., Nov. 10 /PRNewswire/ — Dreadsock Inc., manufacturer of hair apparel for the natural hair community, is pleased to announce the launch of its Live Up(TM) product line and new website. Live Up(TM) apparel, designed for both function and fashion, revolutionizes the way dreadlocks and natural hair is maintained, making growth, care, and maintenance easier than ever before.

The Live Up apparel product line includes The Dreadsock®, an original company product that protects dreadlocks and natural hairstyles by gathering and completely encasing the hair, while allowing it to fall freely during sleep and active periods; the Shortie protects both long and short hairstyles by keeping the hair up and covered during daytime activities, sleep, or for reasons of safety and convenience; the Dreadsock® Headband for activities where it is desirable to keep the hair off the face, collected, or simply to hold it fashionably toward the back of the head; the Dreadsock® Bandana for securing long hair back without feeling constrained.

The entire Dreadsock Live Up(TM) apparel line is manufactured from a high-tech polyester blend that is stretchable, breathable and smooth to the touch. The fabric is colorfast and treated to incorporate anti-static, moisture wicking and anti-bacterial properties. Live Up(TM) apparel is available in a wide range of colors and sizes.

Dreadsock Inc. is a hair apparel company that designs, manufactures and retails products that protect dreadlocked and long hairstyles. The company was founded by Julian Burke and incorporated on April 23, 2004. Its focus is producing high quality apparel products for the natural hair community. Currently, products are sold exclusively through the company’s website www.dreadsock.com

For more information about Dreadsock Inc. or the Live Up(TM) line of hair apparel, contact Julian Burke or Jeffrey Harrison at pr@dreadsock.com. Learn more about Dreadsock and the natural hair movement by visiting www.dreadsock.com.


    Julian Burke         Jeffrey Harrison
    President            General Manager
    Dreadsock Inc.       Dreadsock Inc.
    Raleigh, NC          Raleigh, NC
    919-413-3357         919-349-7145

SOURCE Dreadsock Inc.

Source: newswire

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