L.A.’s West 3rd Street to Launch Public Valet Service Nov. 28th
LOS ANGELES, Nov. 16 /PRNewswire/ — L.A. City Councilman Paul Koretz and the West 3rd Street Business Association will launch a ground-breaking public valet service on Saturday, November 28. Organizers hope the service revolutionizes parking on West 3rd, a street famous for trendy boutiques, gourmet shops and cutting-edge restaurants, stretching from La Cienega Boulevard to Fairfax Avenue.
“Customers have told us, we love your street, but we don’t love the parking situation,” said Deborah Wolsh, owner of Ethel Boutique. “So we and the Office of Councilman Koretz created this service to make it as easy as possible for our customers and neighbors.”
A consultant study of the district identified hundreds of available off-street parking spaces even at times when parking meters are full. The public valet will park customers’ cars in some of these spaces, all of which will continue to be privately owned.
Joan McNamara, owner of renowned market and cafe Joan’s on Third, said she hopes the program encourages more walking. “We want you to spend your time strolling on West 3rd Street, not worrying about your parking meter or getting tickets.”
The program also seeks to remedy concerns among local officials that some parking operators may be creating problems for customers, businesses and neighbors.
“Unfortunately, some valets have abused the public parking meters and loading spaces. This causes congestion, hazardous conditions and frustration from customers searching for parking on nearby streets. The new service is going to make parking easier for motorists, and life better for local residents,” said Los Angeles City Councilmember Paul Koretz, 5th District.
The Business Association selected former luxury hotel General Manager Brad Saltzman and his company Regent Parking, Inc. to run the valet service because of Regent’s strong customer service record and demonstrated ability to foster excellent relationships between parking-intensive businesses and nearby residential communities.
The public valet parking will begin on November 28, 2009 from 11:00 a.m. to 12:00 a.m. (time will vary by location) and operate only Saturday and Sundays through December 27th. The program will launch full time, seven days per week soon after the New Year.
The valet parking service charge will be $3.50 until 5:00 p.m. which is less than the charge for two hours at most area parking meters. After 5:00 p.m. the fee will be $5.00 at selected locations. These rates are roughly 30 to 50 percent less than the existing, independent valet services currently operating in the area.
Neighboring businesses such as the Beverly Connection and the Original Farmers Market are generously providing support for the program launch.
SOURCE West 3rd Street Business Association