Second Harvest Food Bank of Metrolina and American Airlines ‘Go to the Moon at 238,000 Miles’ to Raise $238,000 to Combat Hunger

November 16, 2009

CHARLOTTE, N.C., Nov. 16 /PRNewswire-FirstCall/ — More than 160,000 children and seniors are among those in the Charlotte Metro Region who are at risk of hunger, and Second Harvest Food Bank of Metrolina in Charlotte and American Airlines are teaming up to do something about it. Beginning today, the Food Bank and American are initiating “Flight to End Hunger,” a campaign to “go to the moon at 238,000 miles” (the distance between the earth and the moon) and raise $238,000 that will help the Food Bank provide almost 30 million pounds of food this year.

For every $1 donated to the Food Bank, approximately four meals can be provided to a person in need. All contributors to “Flight to End Hunger” will be entered to win several prizes.

“It’s great to have American Airlines in our corner in the efforts to end hunger in the Charlotte Metro Region,” said Kay Carter, Executive Director of Second Harvest Food Bank of Metrolina. “With 20 percent of children in the region living in poverty and our partner agencies reporting an increase of 30-40 percent in requests from families for assistance over the same period last year, the need for food continues to rise.”

“This campaign is in the spirit of Oprah Winfrey’s Pay It Forward Challenge – people reaching out to help people in need,” said Gerald McGaughey, American Airlines Director -Mid-Atlantic Region, Eastern Sales Division. “We urge everyone to get onboard with us in ‘Flight to End Hunger’ and give whatever they can to this terrific cause.”

The Charlotte Second Harvest Food Bank, part of the Feeding America Network, provides food to nearly 170,000 Charlotte Metro Region residents every year. In 2008-2009 the Food Bank has distributed more than 29 million pounds of food and other essential grocery products. In the Charlotte Metro Region nearly 14 percent of the local population live in poverty, including 120,000 children and 40,000 seniors.

While helping to alleviate this severe problem is reason enough to donate to “Flight to End Hunger,” in the spirit of “Paying It Forward,” American Airlines has partnered with Marriott International Hotels to offer the opportunity to everyone who donates to be entered to win one of the following prizes:

  • Grand Prize: A Fantastic GetAAway

GetAAway for (2) on AA to St. Thomas, Virgin Islands with a (3) night stay at the luxurious Frenchman’s Reef & Morning Star Marriott Beach Resort – the ultimate Virgin Island vacation experience.

  • Second Prize: A Night of Hockey

(2) Tickets (Premium seats with parking) to see the Charlotte Checkers vs. the Florida Everblades Saturday, December 26, 2009 at Time Warner Cable Arena

  • Third Prize: American Express Gift Card

(1) $50.00 American Express Gift Card

About the Second Harvest Food Bank of Metrolina

As part of Feeding America, Second Harvest Food Bank of Metrolina serves 19 counties in North and South Carolina. In FY2008-2009, Second Harvest Food Bank of Metrolina distributed over 29 million pounds of food and essential grocery items to approximately 650 hunger feeding agencies including emergency pantries, soup kitchens, senior programs, shelters and low-income daycares.

About American Airlines

American Airlines, American Eagle and American Connection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American’s award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. American Airlines, American Eagle, American Connection, AA.com, AAdvantage, AAnytime, MileSAAver and We know why you fly are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Marriott International, Inc.

MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with more than 3,300 lodging properties in 68 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz-Carlton Destination Club, The Ritz-Carlton Residences and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland, USA and had approximately 146,000 employees at 2008 year-end.

American Airlines® We know why you fly®

Current AMR Corp. news releases can be accessed via the Internet.

The address is www.aa.com

SOURCE American Airlines

Source: newswire

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