GSMA Launches Green Manifesto for the Mobile Industry

November 17, 2009

HONG KONG, November 18 /PRNewswire/ –

– Outlines how the Mobile Industry can Lower Emissions in Other Sectors
by Over 4.5 Times Mobile’s own Footprint

Today at the Mobile Asia Congress, the GSMA unveiled Mobile’s Green
Manifesto, developed in collaboration with The Climate Group. Rob Conway, CEO
and Member of the Board, GSMA, was joined at the launch by China Mobile’s
Chairman Wang Jianzhou, Kevin Tao, CEO Huawei Device, and Changhua Wu,
Greater China Director The Climate Group, who outlined their existing
environmental undertakings and goals for the future.

The Green Manifesto sets out how the mobile industry plans to lower its
greenhouse gas emissions per connection, and demonstrates the key role that
mobile communications can play in lowering emissions in other sectors and
industries. It makes specific policy recommendations for governments and
delegates attending the United Nations Climate Change Conference in
Copenhagen(COP15), December 7-18, to realise the full potential of the role
that mobile communications can take in reducing global greenhouse gas

    Through the Green Manifesto, the mobile industry outlines its goals;

    - To reduce its total global greenhouse gas emissions per
      Connection[1] by 40% by 2020 compared to 2009. This forecast covers all
      emissions from energy sources under the control of the mobile
      operators, including energy consumption from the radio network,
      buildings, and energy consumption and emissions from transport.

    - The mobile industry is aiming for carbon neutral growth. The
      number of mobile connections is set to rise by 70% to 8 billion by
      2020 as the industry builds out a new generation of mobile broadband
      networks, bringing billions of people into the information economy.
      Despite this growth, the mobile industry forecasts that, through its
      activities, its total emissions will remain constant at 245 mega-tonnes
      of carbon dioxide equivalent (Mt CO2e) - equivalent to 0.5%[2] of total
      global emissions in 2020, or the greenhouse gas emissions of the

    - To work with handset vendors to ensure that the energy
      consumed by a typical handset, in standby and while being used, is
      reduced by 40% by 2020.

    - To work with equipment vendors to ensure that the life cycle
      emissions of network equipment components are reduced by 40% by 2020.

“With the right public policies in place, the mobile industry can make a
major contribution in the fight against global warming, lowering emissions in
other sectors by more than 4.5 times mobile’s own footprint, which is the
equivalent of taking one in every three cars off the road,” said Rob Conway,
CEO and Member of the Board, GSMA. “The mobile industry could enable
greenhouse gas emission reductions of 1,150 Mt CO2e in 2020 – twice the
present emissions of the United Kingdom. We will be calling upon governments
at COP15 to ensure that mobile solutions are at the forefront of the global
fight to prevent climate change and mitigate its consequences.”

“Wasting energy is just that – a waste. Mobile technologies are at the
forefront of a new energy information revolution and have a major role to
play in helping individuals and businesses cut their emissions and save money
by making it easier to monitor and manage energy use,” said Steve Howard,
CEO, The Climate Group. “Using our phones to cut energy in our homes and
offices, from electric cars and solar panels, to washing machines, fridges
and TVs is not rocket science and could soon become as commonplace and simple
as sending a text.”

Within the Green Manifesto, the mobile industry calls upon governments to
sign a successor to the Kyoto Protocol and to establish binding global
long-term targets for the reduction of greenhouse gas emissions. Following
from a new treaty, emissions reduction policies must be implemented or
continued at a country, state and/or regional level. Greenhouse gas cap and
trade schemes should deliver a stable and effective long-term price for
carbon to stimulate innovation and the green economy.

Conway continued: “The mobile industry globally is taking great strides
towards improving its own energy efficiency and enabling other industries to
do the same. As the findings from our Asian Observatory research show, over
the next five years an additional 1 billion connections are expected to be
added as the Asia Pacific market is projected to exceed 3 billion connections
in 2013. It therefore seems pertinent to launch the Green Manifesto in the
Asia Pacific region, world’s largest mobile market – which has the potential
to make such a huge and positive impact in terms of the green goal that we
are striving to achieve.”

A video interview can be found on Mobile World Live:

The report can be found at: http://www.gsmworld.com/greenmanifesto

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
http://www.mobileworldlive.com or the GSMA corporate website at

[1] Connections do not include Machine to Machine SIMs

[2] Irbaris analysis; SMART 2020, The Climate Group and GeSI, 2008

About The Climate Group

The Climate Group (http://www.theclimategroup.org) is an independent,
not-for-profit organisation working internationally with government and
business leaders to advance smart policies and technologies to cut global
emissions and accelerate a low carbon economy. Its global coalition of
companies, states, regions and cities around the world recognise the economic
and environmental imperatives of taking decisive action now. The Climate
Group was founded in 2004 and has operations in Australia, China, Europe,
India and North America.


Source: newswire

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