Birkenstock USA, LP Announces Holiday Partnership With Soles4Souls(R), the Shoe Charity
NASHVILLE, Tenn., Nov. 24 /PRNewswire/ — Birkenstock USA, LP, a leader in comfort footwear, is proud to announce a partnership with Soles4Souls, the international shoe charity. From November 16, 2009 through January 5, 2010, participating Birkenstock retailers across the nation will be collecting donations, both monetary and of footwear, as part of their Give the Gift of Comfort Holiday Promotion.
Every 9 seconds, Soles4Souls gives away another pair of shoes to someone in need. The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets to personally drop off their ‘gently worn’ shoes at a participating location..
“Soles4Souls makes such a difference in the lives of so many and has really helped us to ensure we stay true to our core values. Health and wellness is important not only for our feet and body but also for our environment. By helping to collect and distribute gently worn shoes we can continue to spread the message that healthy comfortable footwear leads to happiness and wellbeing,” said Shelly Glasgow, Director of Product Development for Birkenstock.
Soles4Souls and Birkenstock will be collecting your gently worn footwear to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone’s life.
“Birkenstock is a terrific partner and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support,” he said.
For more information about store locations and details, please visit www.birkenstockandsoles4souls.org
People and companies interested in donating can visit the Soles4Souls website at www.giveshoes.org.
About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner’s World, Ladies’ Home Journal, National Geographic’s Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.
About Birkenstock®
Birkenstock USA, LP based in Novato, CA, is the exclusive U.S. importer and distributor of Birkenstock brand footwear. The Birkenstock brand core values of health and wellness, quality workmanship, Made in Germany and environmental responsibility can be found in every one of their products. Birkenstock has over 200 styles and colors to choose from, for men, women and children, plus a complete line of arch supports and insoles. You can find their products at specialty shoe retailers across the country. To learn more about Birkenstock products or to find a retailer near you visit www.birkenstockusa.com
SOURCE Soles4Souls