Porter Novelli Partners With the Copenhagen Climate Council to Fight Climate Change and Drive Action With Social Media

November 30, 2009

NEW YORK, Nov. 30 /PRNewswire/ — Global public relations leader Porter Novelli today announced a strategic partnership with the Copenhagen Climate Council on a shared mission to help combat climate change. Through a massive, worldwide social media effort to raise support for, and awareness of, the upcoming United Nations Climate Change Conference in Copenhagen (COP15), the partnership hopes to drive a broad mandate among a diverse global audience in support of a binding agreement to dramatically reduce emissions over the next 10 to 15 years.

“Climate change is a pivotal issue, and Porter Novelli is committed to raising awareness of this most critical topic,” said Gary Stockman, CEO, Porter Novelli. “A successful climate change initiative requires full-scale participation from both consumers and industry. The Copenhagen Climate Council comprises some of the most accomplished thought leaders in the worlds of business and science. We are excited and honored to be working with the Copenhagen Climate Council to help engage businesses and consumers to drive action that can lead to change.”

Launched on Nov. 25, a highlight of the Copenhagen Climate Council’s efforts is www.ispeakearth.com, featuring an animated video voiced by actress and environmental advocate Cate Blanchett. Compelling and direct, the video warns of the dangerous changes that could face the planet if action is not taken at COP15.

“COP15 is the most important event held since World War II,” said Erik Rasmussen, CEO and founder of the Copenhagen Climate Council. “The complexity of global climate policy often leaves people confused and disengaged; as such, we are delighted to partner with Porter Novelli and have their communication insights into further engaging citizens worldwide. Their proven ability to influence audiences of diverse stakeholders through a variety of media outlets, particularly social media, is of immeasurable value to our efforts,” Rasmussen added.

The Copenhagen Climate Council is a global collaboration between business and science founded by Monday Morning, Scandinavia’s leading independent think tank, based in Copenhagen. The Copenhagen Climate Council and Monday Morning’s signature event, “To Be or Not To Be: New Leadership for a Sustainable Economy,” will be held at Hamlet’s Kronborg Castle, outside Copenhagen, on Dec. 12. In addition, by launching the i speak earth initiative and gaining the support of Ms. Blanchett, the CCC is encouraging citizens worldwide to take action against climate change and to share this call for action with family and friends through social media.

Over the past two years, the Copenhagen Climate Council has initiated the World Business on Summit on Climate Change involving United Nations Secretary-General Ban Ki-moon; former U.S. Vice President Al Gore; Dr. R. K. Pachauri, chairman of the Intergovernmental Panel on Climate Change; Yvo de Boer, executive secretary of the United Nations Framework Convention on Climate Change; Danish Prime Minister Lars Lokke Rasmussen; President of the European Commission Jose Manuel Barroso; and more than 500 C-level executives from more than 48 countries. The Copenhagen Climate Council has also collaborated with the University of California at Berkeley on establishing a global Climate Navigator; and presented the “Copenhagen Call,” a concise statement on the elements that global business believes must be included in a new global climate treaty. For additional information please visit www.copenhagenclimatecouncil.com.

About Porter Novelli

A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009 winner of PR Innovation of the Year, Porter Novelli is the large agency making the biggest impact — and generating the most buzz — in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence — changing attitudes and behaviors by having the right conversations with the right people at the right time. For additional information please visit www.porternovelli.com.

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