Florida Man Wins Chevrolet Volt Paint Color Contest

December 1, 2009

LOS ANGELES, Dec. 1 /PRNewswire/ —

  • Consumers determined the winner
  • Nearly 3,000 consumers voted for their favorite name
  • ‘Viridian Joule’ led all finalists in consumer voting since Nov. 16
  • Winning name announced today in Los Angeles

David Thomas, 40, of Sanford, Fla., has won Chevrolet’s national contest to name the Volt’s lead paint color and the opportunity to be the first consumer to test-drive a pre-production Volt. Nearly 3,000 people cast their votes at chevroletvoltage.com for Thomas’ “Viridian Joule.” Voting ended at 8 a.m. ET and Chevrolet announced the winner in Los Angeles.

“I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule (a unit of electrical energy),” said Thomas.

Although it was a close race among the three finalists throughout the contest, “Viridian Joule” led throughout the Nov. 16 to Dec. 1 voting period. Chevrolet also selected “EV-ergreen,” offered by Devin McQuarrie, 30, of San Jose, Calif., and “environMINT,” entered by Matthew Valbuena, 30, of Rancho Santa Margarita, Calif., as finalists. About 300 votes separated “Viridian Joule” from the second-place entry, “environMINT.”

Thomas traveled to L.A. and joined the two California-based finalists for the announcement.

“This was a fun way to engage Chevrolet and Volt enthusiasts by inviting them into the process and naming our lead color, and the name reflects the innovation of the Volt’s extended-range technology,” said Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet. “When our Volt marketing materials arrive in dealerships, you’ll see “Viridian Joule” as the official name of the silver exterior with an emerald hue.”

Chevrolet narrowed down nearly 13,000 name entries to the three finalists, judging them on originality, creativity and the ability to capture the innovation and spirit of the Volt. About 27,000 people – or half of all visitors to www.chevroletvoltage.com during the Oct. 22 to Nov. 4 entry period – submitted a color name.

A sales representative for an awards and promotions company in the Orlando area, Thomas is originally from Southeast Michigan and has family ties to the auto industry. He submitted several color names, but “Viridian Joule” wasn’t his first entry.

The Chevy Volt is an electric vehicle with extended-range capability. It is designed to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt’s lithium-ion battery is depleted of energy, an engine/generator seamlessly operates to extend the total driving range to about 300 miles before refueling or stopping to recharge the battery.

Production for the Volt is expected to begin in late 2010. Pricing has not been announced.

About Chevrolet

Chevrolet is one of America’s best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from “gas-friendly to gas-free,” Chevrolet has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information can be found at www.chevrolet.com. For more information on the Volt, visit http://media.gm.com/volt.

SOURCE General Motors

Source: newswire

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