Thai Airways International Australia Ramps Up Engagement Marketing Program With Silverpop

December 3, 2009

SYDNEY, Dec. 3 /PRNewswire/ – Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, today announced that it has signed Thai Airways International as a key customer in Australia.

THAI looked at a number of email marketing solutions, but settled on Silverpop due to its ability to support multi-channel communications including email, surveys, landing pages and SMS. The company will use Silverpop to communicate directly with its Australian leisure and business travellers.

“Working in such a dynamic and fast paced sector as travel, it is essential for us to have in place the right tools to communicate with our customers,” commented Mr. Korakot Chatasingha, THAI’s General Manager for Australia. “With new routes and opportunities opening all the time and an ever-expanding Australian customer base, we need to be clearly communicating across multiple channels.”

THAI flies forty-seven (47) times a week from Australia non-stop to Thailand. There are triple daily flights from Sydney to Bangkok, double daily flights from Melbourne and 5 flights a week from Brisbane. From Perth, THAI has daily flights to Bangkok, including three via Phuket, Southern Thailand’s international gateway to the Andaman coast resort areas. With connections in Bangkok to over 70 destinations worldwide including 13 major cities in Europe and the UK and over 40 cities in Asia and 13 domestic destinations in Thailand, THAI extends its reach across 4 continents.

“We’re very pleased to have THAI come on board as a client,” commented Jeff Clark, Managing Director of Engage Digital, Silverpop’s partner in Australia and New Zealand. “Silverpop are making a strong commitment to the market here in Australia and we look forward to partnering with more companies on their marketing programs as we move into 2010.”

Silverpop’s suite of web-based engagement marketing solutions allows companies to build relationships with their customers and prospects through the creation, automation and delivery of relevant online messaging. Silverpop’s powerful and intuitive software increases marketers’ efficiency, while innovative features help generate more conversations with less effort.

About Silverpop

Silverpop’s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. And Silverpop’s strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom, Germany and Australia, Silverpop’s engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc.

Scott Pettet
Ph: +61 2 9409 3100
Email: scottp@lewispr.com

SOURCE Silverpop

Source: newswire

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