Venom Energy Drink Signs Multi-Year Sponsorship With Andretti Autosport
PLANO, Texas and INDIANAPOLIS, Dec. 3 /PRNewswire/ — Venom Energy drink announced today it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances.
“We are excited to be back on board with Marco Andretti and Andretti Autosport,” said Russ Schleiden, brand manager of Venom Energy. “We look forward to bringing the Venom Energy drink and Marco Andretti partnership to life for our fans on the track as well as at retail.”
“Dr Pepper Snapple Group has been a great partner of Andretti Autosport for a number of years,” said Michael Andretti, the team’s chairman, president and chief executive officer. “We are excited to extend the Venom Energy drink relationship to a multi-year deal that will hopefully lead Marco to the winners circle for many years to come.”
Venom Energy is an energy drink in the Dr Pepper Snapple Group portfolio and delivers hardcore energy in unique and delicious flavors not typically associated with energy drinks. Available in fruit punch, mango, regular and low calorie. For additional information, visit www.venomenergy.com.
“I’m very excited to have Venom Energy back with me,” said Marco Andretti. “I know the Venom Energy crew feels just like me, and can’t wait to get back to the track and get going for 2010. We’re ready to go to the next level, and I’m going to take Venom Energy with me.”
About Venom Energy
Venom Energy is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). DPS is the leading producer of flavored soft drinks in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 8 of our 12 “power brands” are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose’s and Mr & Mrs T mixers. To learn more about our Plano, Texas-based company and our iconic brands, please visit www.drpeppersnapple.com.
About Andretti Autosport
Based in Indianapolis, Ind., Andretti Autosport is led by racing legend Michael Andretti. Andretti Autosport stands as the winningest team in Indy Racing League history and fields a series-high four entries in the IZOD IndyCar Series and two Firestone Indy Lights cars. Andretti Autosport boasts three IndyCar Series championships (2004, 2005 and 2007), two Firestone Indy Lights titles (2008 and 2009) and has won the Indianapolis 500 twice (2005 and 2007). For more information, please visit www.andrettiautosport.com.
SOURCE Venom Energy Drink