Dawn’s(R) Everyday Wildlife Champions(TM) Program Elevates Donations for the Holidays in Light of Recent Natural Disasters and Animal Rescue Efforts

December 9, 2009

CINCINNATI, Dec. 9, 2009 /PRNewswire/ — Every year thousands of marine wildlife are injured, and even killed by the 76 million gallons of oil pollution that enter North American waters.(1) A drop of oil the size of a dime on a bird’s body or wings can damage their insulated layer of down feathers, causing the bird to freeze to death. With more than 30 years of experience working with rescue and rehabilitation centers like the Marine Mammal Center and International Bird Rescue Research Center to save more than 75,000 aquatic animals, Procter & Gamble’s Dawn brand launched Everyday Wildlife Champions(TM) in June 2009 to provide people across the country a chance to get involved. Everyday Wildlife Champions(TM) is a national effort to encourage everyday action–big or small–to help preserve wildlife and unite individuals who share passion for the cause, offering them an opportunity to connect and communicate in a social forum and take part in Dawn’s heritage–saving oiled birds/marine life from both natural and man-made disasters.

Consumers can kick start their wildlife contributions through the purchase of one Dawn bottle. By visiting www.dawnsaveswildlife.com, and activating the donation, now through December 31st, 2009, a $3 donation will benefit two leading wildlife preservation organizations, The International Bird Rescue Research Center (IBRRC) and The Marine Mammal Center (MMC).

In addition to providing people with a simple way of donating to wildlife, Dawn’s Everyday Wildlife Champions(TM) Facebook page serves as a one-stop hub where wildlife-conscious fans can interact, create awareness of personal wildlife events and learn about environmental happenings across the country. Fans can also gain insider access to insightful interviews and rescue videos from the IBRRC and MMC, as well as news around volunteer efforts and participation.

“Over the last 35 years, Dawn has been a part of wildlife rescue and conservation,” stated Alex Morgan, assistant brand manager at P&G. “This year, we have invited consumers to participate in saving wildlife through their purchase. Now through the end of December, for every bottle of Dawn purchased and activated online at www.dawnsaveswildlife.com, Dawn will donate $3, up to $500,000, to support the wildlife rescue efforts of the International Bird Rescue Research Center and the Marine Mammal Center.”

“Our organization is in the midst of two large-scale rescue efforts to save more than 400 seabirds threatened by a massive algae bloom and oil spill off of the west coast–so the elevated donations from Dawn’s Everyday Wildlife Champions(TM) couldn’t come at a better time,” said Jay Holcomb, Executive Director of the IBRRC. “All contributions from this effort will benefit the current relief efforts, and IBRRC programming and technology that will save thousands of animals every year.”

“As a result of Dawn’s commitment and devotion to saving wildlife, a long-standing partnership was formed with the Marine Mammal Center,” said Jim Oswald, Communications Manager of the MMC. “We are so proud to be a part of Everyday Wildlife Champions(TM) and encourage all people to participate through their purchase of a Dawn bottle, with proceeds going directly towards the rescue, rehabilitation and release of injured sick and orphaned marine mammals.”

For more information about Dawn’s® Everyday Wildlife Champions(TM) program please visit www.DawnSavesWildlife.com or www.facebook.com/dawnsaveswildlife

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The International Bird Rescue Research Center

The International Bird Rescue Research Center (IBRRC) has been helping birds around the world since 1971 with a mission to mitigate human impact on aquatic birds and other wildlife. Please visit www.ibrrc.org for more information.

About The Marine Mammal Center

Since 1975, The Marine Mammal Center has rescued and treated more than 14,000 marine mammals such as seals, sea lions, sea otters and even dolphins and porpoises. It is the largest marine mammal facility of its kind authorized by the National Marine Fisheries Service to combine animal rehabilitation with an on-site research lab and educational programming to save marine mammals. Dawn’s® Everyday Wildlife Champions(TM) will be on-site to support the opening of the Center’s new state-of-the-art rehabilitation hospital and educational research facility in Sausalito, CA. Please visit www.marinemammalcenter.org for more information.

(1) Council, National Research. Oil in the Sea III: Inputs, Fates, and Effects. Washington, D.C.: National Academies Press, 2003. (the term oil pollution includes natural seeps, petroleum extraction, petroleum transportation and petroleum consumption)

SOURCE Procter & Gamble

Source: newswire

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