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Green Earth Technologies’ G-OIL(R) Rolls Out At Honest-1 Auto Care(TM)

January 13, 2010

STAMFORD, Conn., Jan. 13 /PRNewswire-FirstCall/ — Green Earth Technologies (Pink Sheets: GETG) announced today that their G-OIL Ultimate Biodegradable green motor oils will now be sold at Honest-1 Auto Care(TM), a national full-service auto repair and maintenance franchise chain. Honest-1 Auto Care is 100 percent ESA(TM) Certified Eco-Friendly Auto Care and is committed to offering consumers sustainable and green alternatives at each of their 20 locations. This announcement comes on the heels of a deal with National Auto Stores and Amazon.com for G-OIL distribution.

G-OIL went through Honest-1′s stringent performance tests and will be rolled out to all stores by mid-January. G-OIL SAE 5W-30 is also the first and only bio-based motor oil to pass all the engine test criteria for The American Petroleum Institute (API) SM Certification and be officially granted the API “Donut.”

“Honest-1 Auto Care has been a pioneer in the automotive space, offering environmentally friendly and sustainable products years before their competitors,” says Jeffrey Loch, Green Earth Technologies’ Founder and CMO. “We are proud to have G-OIL motor oil sold in their stores as our company strives to create a new GREEN solution within the motor oil category.”

“We are committed to providing our customers with a wide range of high quality automotive products such and are proud to work with Green Earth Technologies and endorse G-OIL, a real game changer in the motor oil industry. As we begin this new year, we hope to see a rise in sustainable and eco-friendly offerings following the lead of Green Earth Technologies,” said Rissy Sutherland, Senior Vice President/Operations of Honest-1 Auto Care.

G-OIL is the world’s lowest petroleum, “eco-friendly,” ultimate biodegradable motor oil priced comparatively to synthetics and similarly performing products. Unlike traditional petrochemical-based motor oils from leading manufacturers, Green Earth Technologies’ G-OIL is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil.

ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise… meaning, consumers can now “do their part” without having to give up performance or value: Save the Earth – Sacrifice Nothing® is the Company’s tagline. The G-brand family of products include G-OIL(R), G-LUBE (TM), G-WASH(TM), G-GLASS(TM), G-CLEAN(TM), G-SCENT(TM), G-WHEEL(TM), and G-TIRE(TM), and are offered in a wide range of automotive categories including performance and appearance chemicals. GET products are now available at The Home Depot, Meijers, Kroger, Albertson’s, Giant, Shop Rite, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank’s Auto Supermarket and Amazon.com. Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

ABOUT HONEST-1 AUTO CARE

Honest-1 Auto Care(TM) is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA(TM) Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp(TM) and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 20 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children’s play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information, visit www.honest-1.com.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company’s policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies


Source: newswire



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