DADA Education Foundation, Secretary of State Celebrate Continuation of Courageous Persuaders Program in Michigan

January 19, 2010

DETROIT, Jan. 19 /PRNewswire/ —

                   Press Conference to Announce Continuation of Courageous
                   Persuaders Program in Michigan; Partnership with
    What:          Secretary of State Terri Lynn Land

                   Detroit Auto Dealers Association (DADA) President Bill
                   Perkins, the Honorable Terri Lynn Land, Michigan
    Who:           Secretary of State

    When:         Thursday, January 21, 2010, 10:30 am

                   Michigan Secretary of State Auto Show Exhibit, Cobo
    Where:         Center Concourse

                   The DADA and the Honorable Terri Lynn Land will gather
                   to discuss the ongoing partnership and previous
                   success of the Courageous Persuaders program, which
                   celebrates 10 years of positively impacting underage
                   drinking since its inception by founders John Barczyk
    Details:       and Judge Michael Martone.

The unique Courageous Persuaders program encourages high school students from across the country to create 30-second TV ads to discourage underage alcohol use. Ads are aimed at – then reviewed – by middle school students who vote on the most persuasive message against underage drinking. Creators of the winning ads receive more than $14,000 in scholarships from Courageous Persuaders and sponsors USA Today, State Farm Insurance, ADCRAFTER, New York festivals, and the Cianciolo Foundation. Critical to the success of the program is the support received from the Michigan Secretary of State, including showing the winning videos throughout Michigan at all branch offices.

Interview and photo opportunities will be available after the press conference, at approximately 10:45 pm. Please contact DADA’s Sandy Herp, or Joe Rohatynski Joe@JoePR.com 313.378.6570.

Contact: Sandy Herp/DADA

248.283.5138 sherp@dada.org

SOURCE Detroit Auto Dealers Association

Source: newswire

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