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Innovative Federal-Mogul ‘Smart Choice(TM)’ Campaign Features Special Offers On Longer Lasting, Better Performing Auto Parts

February 25, 2010

SOUTHFIELD, Mich., Feb. 25 /PRNewswire-FirstCall/ — Millions of consumers who are looking for the right replacement parts to help ensure improved vehicle performance, reliability and safety in the face of current economic conditions can now rely on several special offers available through Federal-Mogul Corporation’s (Nasdaq: FDML) innovative “Smart Choice(TM)” campaign.

Designed to reinforce the message that longer lasting, better performing replacement products are today’s best option for consumers, the Smart Choice campaign now includes special offers featuring Federal-Mogul’s premium Wagner® ThermoQuiet® brake pads and shoes, ANCO® wiper blades and Champion® spark plugs.

“We know that many consumers are planning to hold on to their current vehicles for longer periods of time. This strategy makes sense in today’s economy, but it’s also important to remember that vehicle performance, reliability and safety can depend on the quality of the parts you purchase for virtually any repair,” said Jay Burkhart, Federal-Mogul senior vice president, global aftermarket. “Our Smart Choice campaign enables consumers to save money while using premium replacement components from Federal-Mogul.”

From February 25 through April 30, 2010, vehicle owners can receive up to $50 cash back when Wagner ThermoQuiet brake pads and/or brake shoes are professionally installed on their vehicles, or up to $30 cash back when they purchase and install Wagner ThermoQuiet products themselves.

From March 1 through March 31, 2010, consumers can save up to $15 when they purchase a pair of premium ANCO wiper blades. Also from March 1 through April 30, consumers can save up to $20 per set of Federal-Mogul’s premium Champion Iridium automotive spark plugs.

Consumers can visit www.FMSmartChoice.com to learn more about the “Smart Choice” campaign, get promotional details and activate their rebates. ANCO wiper blades, Champion spark plugs, Wagner ThermoQuiet brakes and other premium Federal-Mogul automotive repair and maintenance solutions are available through thousands of automotive service providers and parts stores throughout North America.

About Federal-Mogul

Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world’s foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company’s leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs nearly 39,000 people in 36 countries.

Federal-Mogul’s aftermarket products are sold under a variety of brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, MOOG® chassis products, National® wheel-end components, Nural® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® brake and lighting products. Visit the company’s Web site at www.federalmogul.com.


    CONTACT:        Steve Gaut     248/354-7826
                    Drew Shippy    330/688-3500

SOURCE Federal-Mogul Corporation


Source: newswire



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