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SYLVANIA SUPERSAVER(R) Halogen Light Bulb ‘Lightens Up’ the Home this Spring

March 4, 2010

DANVERS, Mass., March 4 /PRNewswire/ — With the longer days and warmer weather, the official arrival of spring can provide the perfect inspiration for making home improvements. There are a number of ways to brighten and lighten up a home to reflect the new season and this year, North American lighting leader OSRAM SYLVANIA wants to encourage consumers to update the “Lightscape” of their homes with help from its halogen SUPERSAVER® light bulb, an innovative light bulb that combines energy-efficiency with outstanding light quality.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100304/NY64399 )

While consumers want to be environmentally conscious, they don’t want to compromise light quality or the way a typical light bulb functions. Now they don’t have to, thanks to the SYLVANIA halogen SUPERSAVER® light bulb. With a heritage in home design, the halogen SUPERSAVER® light bulb family was created for consumers looking for a light source that enhances their home while having less of an impact on the environment.

The new SYLVANIA halogen SUPERSAVER® light bulb couldn’t come at a better time. As recently discovered in the company’s Second Socket Survey, 75% of consumers remain in the dark when it comes to the Energy Independence and Security Act of 2007 (EISA) which will phase out the traditional (but power-hungry) incandescent light bulb over the next four years in favor more efficient lighting products. The SYLVANIA halogen SUPERSAVER® light bulb meets the EISA requirements so consumers can feel good about their choice.

“With the incandescent phase-out on the horizon, we aim to provide consumers with choices that fit their individual lighting needs,” said Brent Eastwood, Halogen Product Manager, OSRAM SYLVANIA. “Our halogen SUPERSAVER® light bulb is designed especially for those looking to make environmental improvements to their home but aren’t quite willing to give up the light they are used to. It’s a great product that will help make the transition to new and different light sources easier.”

Made in the United States, the SYLVANIA halogen SUPERSAVER® product family features familiar shapes, is fully dimmable and provides instant-on, bright white light. Additionally, the halogen SUPERSAVER® light bulb contains no mercury and uses between 22 – 33% less energy versus standard incandescent bulbs. Beyond general purpose lighting, the SUPERSAVER® light bulb has a variety of uses including accent lighting for home d©cor and directional lighting for track and recessed fixtures.

The SYLVANIA halogen SUPERSAVER® light bulb is available in 28-watt (40-watt replacement), 43-watt (65-watt replacement), 72-watt (100-watt replacement) and in a variety of flood lights in 35, 50 and 80-watts, and can be purchased at www.sylvania.com/HalogenSS, Menard’s and select BJ locations nationwide. Prices start at $4.29 for a two-pack.

With the launch of the halogen SUPERSAVER® light bulb, SYLVANIA continues to demonstrate its commitment to moving beyond ordinary lighting solutions by providing innovative products that set the standard for styling, performance, environmental benefits and value.

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. Visit us at www.sylvania.com/HalogenSS. Follow us at www.twitter.com/sylvania.


    Media Contact:
    Larissa Lee
    212-445-8329
    lblee@webershandwick.com

SOURCE OSRAM SYLVANIA


Source: newswire



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