Participant Media Teams With Greenpeace and Chemical Security Coalition for The Crazies Social Action Campaign
LOS ANGELES, March 15 /PRNewswire/ — For its Social Action campaign in connection with The Crazies, Participant Media has joined forces with Greenpeace and the Chemical Security Coalition to educate, engage and activate people to support the passage of chemical security legislation in the U.S. Senate. The film, which opened February 26th, deals with the horrifying effects of a mysterious toxin that contaminates the water supply of a small Midwestern town, causing insanity and death for the residents. Although fictional, it vividly portrays the potential result of an accidental release of an ultra-hazardous substance and the disregard for public safety, illuminating the real-world challenge of protecting communities in proximity to hazardous chemical plants across America.
More than 100 million Americans are at risk of accidents or terrorism from just 300 of the nation’s “high risk” chemical plants. The House of Representatives has already passed legislation–HR 2868 “The Chemical and Water Security Act”–that would improve security, strengthen chemical regulations and reduce the processing and usage of dangerous chemicals at 107 of the highest risk chemical plants in the U.S. Advocacy efforts are now focused on the Senate to approve a bill that’s equally strong to protect the American public against this serious threat.
At TakePart.com/chemicalsecurity, people can learn how closely they live to the nation’s 300 most dangerous facilities and, through Greenpeace, can automatically send e-letters to their Senators encouraging them to vote for the legislation. There, they can find out about live “Day of Action” events being planned over the next few weeks in Los Angeles, San Francisco, Philadelphia, Detroit, Ann Arbor, Las Vegas, Albuquerque, Missoula, MT and Portland, ME. In addition, there will be a press event in Washington, DC on Environmental Human Rights, followed by a day of meetings with key Senators.
John Schreiber, Participant’s EVP for Social Action said, “Through our Social Action efforts for The Crazies with Greenpeace and the 36 other organizations that comprise the Chemical Security Coalition, we are mobilizing the public to lobby the Senate to pass legislation that will close the loopholes that enable a serious public threat.”
Rick Hind, Director of Greenpeace said, “The Crazies is a fictional metaphor for the real life horror that awaits us unless Congress takes preventive action. Senators should ask themselves what their constituents will do after a terrorist attack or accident at one of these chemical plants, especially after they learn that safer alternatives could have prevented widespread loss of life.”
Inspired by George A. Romero’s 1973 cult classic of the same name, The Crazies was directed by Breck Eisner from a screenplay by Scott Kosar and Ray Wright. Starring Timothy Olyphant, Radha Mitchell, Joe Anderson and Danielle Panabaker, The Crazies was presented by Overture Films and Participant Media in association with imagenation abu dhabi.
SOURCE Participant Media