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Acura Announces March Sales Results

April 1, 2010

TORRANCE, Calif., April 1 /PRNewswire/ — Acura’s line of luxury SUVs posted an impressive monthly sales increase of 43.7 percent based on daily selling rate*, with Acura car sales reporting an increase of 14.5 percent. With sales of 3,281 units, the MDX luxury SUV posted a 42.0 percent increase compared to March 2009 sales. Total monthly sales for Acura were 11,722 (up 25.2 percent) while Acura year-to-date** sales totaled 27,793 units, a 14.9 percent increase compared to 2009.

“Acura’s light trucks are hitting a sweet spot with buyers as helped by the fresh new look of the 2010 MDX and RDX,” said Jeff Conrad, vice president of Acura sales. “Add in the all-new ZDX four-door sports coupe and Acura’s luxury SUVs are really hitting full stride.”

Thanks in part to the new SH-AWD 6MT model, the TL performance luxury sedan is gaining significant traction in sales as it was Acura’s best selling model for March with 3,917 units sold, up 16.6 percent. The TSX sports sedan posted sales of 3,072, up 15.6 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate is calculated with 26 selling days for March 2010 versus 25 selling days for March 2009.

*Year-to-date sales based on 74 days for 2010 versus 75 days for 2009.

             American Honda Vehicle Sales For March 2010
                              Month-to-Date
                        March    March   DSR**
                          2010     2009  % Chg.
                          ----     ----  ------
    Acura Division
     Total              11,722    9,005    25.2%
    --------------                         ----
       RSX                   0        0
       TL *              3,917    3,231    16.6%
       TSX               3,072    2,556    15.6%
       RL                  163      161    -2.7%
                           ---      ---    ----
       MDX *             3,281    2,221    42.0%
       ZDX *               264        0
       RDX  *            1,025      836    17.9%
       ------            -----      ---    ----
    Selling Days            26       25


                               Year-to-Date
                        March     March    DSR**
                          2010      2009  % Chg.
                          ----      ----  ------
    Acura Division
     Total              27,793    24,520     14.9%
    --------------
       RSX                   0         0
       TL *              8,313     8,038      4.8%
       TSX               7,001     7,255     -2.2%
       RL                  404       555    -26.2%
                           ---       ---    -----
       MDX *             8,905     6,326     42.7%
       ZDX *               595         0
       RDX  *            2,575     2,346     11.2%
       ------            -----     -----     ----
    Selling Days            74        75
       *  Honda and Acura vehicles are made of domestic & global sourced
       parts.  Accord includes Crosstour, Hybrid.
     **  Daily Selling Rate
    *** Accord Crosstour sales are recorded in Honda total truck sales
    and Honda domestic truck sales.

SOURCE Acura


Source: newswire



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