TED Teams Up With Sylvia Earle to Launch Mission Blue
NEW YORK, April 6 /PRNewswire/ — Today, TED and Sylvia Earle, the 2009 TED Prize winner and world-renowned, deep-ocean explorer, announced the launch of Mission Blue to raise awareness of the urgent need to create Marine Protected Areas – Hope Spots – ranging from the deepest oceans to sunlit reefs. The announcement came on the first day of the Mission Blue Voyage, a one-of-a-kind conference hosted by TED from April 6-10 aboard the National Geographic Endeavour in the Galapagos Islands.
“I am thrilled to be working with TED to make my wish of creating a global network of Hope Spots a reality,” said Sylvia Earle. “These networks of marine protected areas are places in the ocean that merit special protection because of their wildlife and important underwater habitats. Each Hope Spot can give the ocean respite from human activities, and a chance to recover and to flourish.”
Joining the Mission Blue Voyage are more than 100 global leaders, marine scientists, deep-sea explorers, technology innovators, policy makers, business leaders, environmentalists, activists, artists and cultural icons. Presenters include Dr. Sylvia Earle, actor Chevy Chase, Oscar-winning documentarian Fisher Stevens, explorer-filmmaker Jean-Michel Cousteau, Chef Barton Seaver, and musician Damien Rice. Click here (http://www.tedprize.org/mission-blue-voyage) to view the full list of speakers.
“Last year, Sylvia Earle made a wish at TED, asking us to do everything we could to help her launch and build a global campaign to restore the oceans,” said Chris Anderson, TED curator. “We’re honored to host the Mission Blue Voyage as the first step in using the TED platform to inspire the attendees to advocate for Marine Protected Areas and build a broad base of support for ocean conservation.”
More has been learned about the ocean since the middle of the 20th century than during all preceding history. At the same time, more has been lost. Global warming, ocean acidification, sea level rise and shifting weather patterns are stressing natural systems above and below the ocean’s surface. Many commercially exploited species of fish have declined by 90 percent; about half of the coral reefs have disappeared or experienced serous decline; hundreds of coastal “dead zones” have developed. Destructive deep sea mining activities are moving forward.
Currently, just 0.8 percent of the ocean is under protection. By contrast, around 12 percent of the world’s land area is already protected. Marine Protected Areas provide critical ‘ecosystem services’ in several ways, including maintaining healthy biodiversity, providing a carbon sink, generating life-giving oxygen and preserving critical habitat.
Mission Blue partners include the IUCN (International Union for the Conservation of Nature), Google and Razorfish, the Seattle-based marketing and technology company, which is providing pro bono support to make the Mission Blue an online movement by developing a Facebook page and an interactive microsite that will go live later this year.
“As a TED attendee and someone who is passionate about ocean issues, I’m proud that Razorfish can help Sylvia create a Mission Blue brand that connects people with the oceans emotionally,” said Bob Lord, CEO, Razorfish. “We hope the campaign will help the public understand the importance of conserving the ocean and inspire them to get involved.”
Follow Mission Blue at Twitter account, @MissionBlue, and watch for tweets tagged #missionblue. Visit the Mission Blue Facebook page to view photos and video from the voyage and to pledge support for Marine Protected Areas. Learn more about the Mission Blue Foundation at www.mission-blue.org
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK prime minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in Long Beach, California (along with a simulcast, TEDActive, in Palm Springs), and TEDGlobal is held each summer in Oxford, UK. TED’s media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides English subtitles and interactive transcripts and allows any TEDTalk to be translated into any language by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals win “one wish to change the world”; TEDx, which supports individuals and groups in hosting local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and amplify the impact of their remarkable projects and activities.
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