May 11, 2010

SmartLift(R) Inground Lift Celebrates 15 Green Years with Giveaway

MADISON, Ind., May 11 /PRNewswire/ -- Rotary Lift announces a campaign to celebrate the 15th anniversary and 50,000th unit of SmartLift®, the original environmentally friendly inground vehicle lift. The "Proven 15/50" campaign highlights features that have inspired more car dealers and repair facilities to install the Rotary Lift SmartLift than any other inground lift.

"When Rotary Lift introduced the SmartLift in 1995, it was the first fully contained, modern inground lift. We invented the category," says John Podczerwinski, general manager. "Fifteen years later, we're proud to announce that we've sold more than 50,000 SmartLift inground lifts. This milestone was made possible by the confidence and trust that customers have placed in our product and our company."

As part of the Proven 15/50 campaign, Rotary Lift is giving away the 50,000th SmartLift inground lift. Enter online at through Dec. 31, 2010.

Inground lifts provide the best vehicle access, take up little space and give the service department a streamlined appearance. They enhance technician productivity and shop profitability. SmartLift inground lifts can be installed in bays that are just 11 feet wide, while two-post surface lifts need 12-foot bays. As a result, 12 SmartLift inground lifts will fit in the same amount of space as 11 surface lifts, providing an annual revenue increase of around $200,000. Alternatively, shop size can be reduced by 15 percent without decreasing the number of bays, for upfront construction cost savings, as well as ongoing reductions in utility expenses.

Prior to 1995, inground lifts carried the risk of leaking hydraulic fluid underground. Rotary addressed this concern by enclosing all of SmartLift's underground components in a polymer composite housing made from recycled materials. The containment unit protects the environment from any potential leaks, while at the same time protecting the lift from corrosion and electrolysis. The SmartLift also uses less than five gallons of hydraulic fluid vs. 62 gallons required by traditional inground lifts. Bio-fluid can be used in place of petroleum-based hydraulic fluid.

Rotary Lift SmartLift inground lifts are available in a variety of configurations to suit virtually any light-duty maintenance and repair application. Lifting capacity is from 8,000 to 12,000 lbs. All SmartLift inground lifts wear the "gold label" showing that they are ETL/ALI certified to meet ANSI standards. The SmartLift is made in the U.S.A.

For more information, contact your local Rotary Lift distributor, log on to or call (800) 640-5438. Find Rotary Lift on Facebook, Twitter, YouTube and Flickr.

About Rotary Lift

Rotary Lift is the world's leading and most trusted brand of vehicle lifts. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential applications. Rotary Lift is a Vehicle Service Group (VSG) brand. Based in Madison, Ind., VSG has operations worldwide. VSG is part of the Industrial Products segment of Dover Corporation (NYSE: DOV).

SOURCE Rotary Lift