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New and Used Car Prices Continue To Rise as Economy, Auto Market Rebound

May 12, 2010

ATLANTA, May 12 /PRNewswire/ — Prices for new, used and certified pre-owned (CPO) vehicles listed for sale on AutoTrader.com continue to rise as the economy rebounds and car shoppers increasingly turn into car buyers, according to AutoTrader.com’s Trend Engine Report for May, covering the month of April.

In April, used and CPO prices on AutoTrader.com rose most dramatically, with many models showing double digit average price increases compared to April 2009. For instance, the average listing price for CPO Ford F-150 pick-up trucks jumped 35% in April 2010 compared to April 2009 and the average price for a CPO Ford Fusion was up 31% in April 2010 compared to April a year ago.

In used cars, the big average price-gainers were the used Ford F-150 and the used Jeep Wrangler, both up 18% in April 2010 compared to April of last year.

Other used and CPO models from Chevrolet, Toyota, Volkswagen, Honda, GMC, Dodge and Jeep also saw double digit average price increases year over year.

New car prices were on the rise, as well, but more moderately, reflecting the slower pace of improvement in the new car market.

“While the used car market has been improving for several months, recovery in the new car arena is newer and that is reflected in the moderate increase in average prices for new vehicles listed for sale on AutoTrader.com that we’re seeing on the site,” said company President and CEO Chip Perry.

The big new-car price winners in April on AutoTrader.com were the new Ford Fusion, with the average price for the four-door sedan up 10% compared to April 2009 and the new Chevrolet Corvette, with the average price up just under 10% compared to April 2009. Other models from Jeep, Honda, Toyota, Dodge, Nissan and Volkswagen also saw modest average prices increases year over year in April.

Inventories of CPO Ford Fusions may get exceptionally tight in the near future as views of Ford’s popular sedan among AutoTrader.com’s CPO inventory skyrocketed 109% in April 2010 compared to April 2009. The Fusion was the No. 66 most-viewed CPO vehicle on AutoTrader.com in April of last year and the No. 45-most viewed CPO vehicle on the site in March of this year. In April of this year, the car jumped into the top 20 most-viewed CPO list at No. 18.

“The Fusion is riding a great wave of publicity and good reviews and shoppers are giving this car a good looking over,” said Perry. “If inventory of CPO Fusions does tighten as more consumers look at and purchase the vehicles, this gives Ford an opportunity to reach out and influence those CPO shoppers to consider a new Fusion with marketing, specials and pricing. Other brands and dealerships have an opportunity to work to influence consumers who may not find a CPO Fusion and get those shoppers to consider other new or used mid-sized, four-door sedans.”

Traffic Continues to Trend Up

Traffic to AutoTrader.com continued the upward march it has been experiencing for some time as more and more new, used and CPO vehicle shoppers turn to the internet to research and compare vehicles, check prices and see inventory. In April, AutoTrader.com attracted 15.4 million unique monthly visitors, up two percent from the 15.08 million unique visitors AutoTrader.com attracted in April 2009.

“Car shoppers today, coming off two years of a tough economy, want to know that they’ve made the right purchase when they finally do decide to buy a new or used car,” said Chip Perry. “AutoTrader.com offers them the tools, information and inventory that allows shoppers to do their research, compare new and used cars, view pricing and specials and then know they made the right choice.”

AutoTrader.com’s recently launched “Heart & Mind” advertising campaign communicates that message via high-impact broadcast, digital and social media outreach. Additionally, AutoTrader.com continues to add functionality, like additional research content and the just-launched mobile shopping experience to give car shoppers the information they want where and when they want it.

“This is an exciting time for the auto industry and for AutoTrader.com,” said Perry. “We expect to continue to grow our traffic numbers and drive more car buyers to dealer and private seller listings on our site as more people jump back into the car market and utilize AutoTrader.com to find their perfect car.”

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.


                                        Change                         Change
                     Rank Rank  Rank     from   Avg Price   Avg Price    from
    MAKE       MODEL 4/10 3/10  4/09     4/09      - 4/10      - 4/09    4/09
    ----       ----- ---- ----  ----     ----   ---------   ---------    ----
                                      New Cars
    Chevrolet  Camaro   1   1    2    18.43% $34,029.00  $31,659.00    7.49%
    Ford       F-150    2   2    3    12.65% $37,102.00  $34,227.00    8.40%
    Ford       Mustang  3   3    1   -27.39% $31,672.00  $33,127.00   -4.39%
                Silverado
    Chevrolet   1500    4   4    6     2.57% $33,746.00  $31,741.00    6.32%
    BMW        3-Series 5   2    5    -6.89% $46,160.00  $48,058.00   -3.95%
    Jeep       Wrangler 6   7    9    -5.12% $29,403.00  $27,664.00    6.29%
    Chevrolet  Corvette 7   6    7    -8.56% $67,974.00  $61,869.00    9.87%
    Ford       F-250    8  13   13    17.34% $44,585.00  $43,282.00    3.01%
    Hyundai    Sonata   9  10   98   355.46% $22,414.00  $24,349.00   -7.95%
    Honda      Accord  10  12   11    -3.92% $26,080.00  $25,901.00    0.69%
    Toyota     Tacoma  11  15   19    23.07% $26,278.00  $25,680.00    2.33%
    Dodge     Ram 1500 12   9   10   -20.69% $34,739.00  $34,081.00    1.93%
    Nissan     Altima  13  18   16    -1.10% $24,693.00  $24,557.00    0.55%
    Ford       Fusion  14  24   14    -7.40% $25,769.00  $23,270.00   10.74%
    Dodge   Challenger 15  11    4   -42.27% $35,440.00  $37,123.00   -4.53%
    Volkswagen Jetta   16  27   26    36.82% $23,478.00  $22,787.00    3.03%
    Honda      Civic   17  17   12   -17.09% $19,995.00  $20,746.00   -3.62%
    Chevrolet  Equinox 18   8  112   277.67% $28,277.00  $26,433.00    6.98%
    Toyota     Camry   19  14   18    -0.01% $24,772.00  $24,395.00    1.55%
    Honda      CR-V    20  32   24    28.05% $25,932.00  $25,182.00    2.98%
    -----      ----   --- ---  ---    -----  ----------  ----------    ----
                                    Used Cars
    Ford       F-150    1   1    1     1.23% $21,161.00  $17,879.00   18.36%
    BMW        3-Series 2   2    2    -7.95% $25,171.00  $25,041.00    0.52%
                Silverado
    Chevrolet   1500    3   3    4    -2.68% $19,919.00  $17,554.00   13.47%
    Ford       Mustang  4   4    3   -14.48% $18,049.00  $16,767.00    7.65%
    Ford       F-250    5   6    9     2.69% $25,177.00  $21,451.00   17.37%
    Honda      Accord   6   5    5   -11.83% $15,787.00  $15,360.00    2.78%
    Dodge      Ram 1500 7   7    8    -6.33% $18,836.00  $16,528.00   13.96%
    Jeep       Wrangler 8   9   10     3.03% $20,152.00  $16,986.00   18.64%
    Honda      Civic    9   8    6   -22.99% $13,665.00  $13,391.00    2.05%
    Infiniti   G35/G37 10  11    7   -20.36% $22,724.00  $21,522.00    5.58%
    Chevrolet  Tahoe   11  10   11    -6.85% $25,535.00  $23,290.00    9.64%
                Silverado
    Chevrolet   2500   12  12   17     1.56% $23,274.00  $21,004.00   10.81%
    Toyota     Tacoma  13  16   15    -3.27% $19,414.00  $17,797.00    9.09%
    BMW       5-Series 14  15   12    -8.10% $29,781.00  $29,838.00   -0.19%
    Dodge     Ram 2500 15  14   18     4.38% $24,934.00  $22,258.00   12.02%
    Nissan     Altima  16  13   14   -10.74% $15,278.00  $14,793.00    3.28%
    Toyota     Tundra  17  19   23     6.11% $22,088.00  $20,504.00    7.73%
    Audi       A4      18  20   13   -22.14% $21,447.00  $20,280.00    5.75%
               Grand
    Jeep      Cherokee 19  17   16   -22.31% $17,099.00  $15,128.00   13.03%
    Chevrolet Corvette 20  25   19   -13.93% $35,811.00  $35,756.00    0.15%


                                         Change                       Change
                       Rank Rank  Rank    from   Avg Price Avg Price   from
    MAKE       MODEL   4/10 3/10  4/09    4/09     - 4/10    - 4/09    4/09
    ----       -----   ---- ----  ----    ----   --------- ---------  ------
                                  Certified Pre-Owned
    BMW        3-Series    1    1    1    -8.00% $30,243.00 $29,889.00  1.18%
    Honda      Accord      2    2    2   -12.91% $18,147.00 $17,819.00  1.84%
    Ford       F-150       3    5    7    30.13% $29,863.00 $22,006.00 35.70%
    Chevrolet  Silverado   4    3    3   -16.58% $23,900.00 $21,389.00 11.74%
                1500
    Toyota     Tundra      5    7    5     3.33% $24,983.00 $22,668.00 10.21%
    Chevrolet  Tahoe       6    4    4    -9.95% $32,761.00 $29,341.00 11.66%
    BMW        5-Series    7    6    9    -5.90% $35,315.00 $35,498.00 -0.52%
    Ford       Mustang     8   12   13    19.46% $21,055.00 $18,926.00 11.25%
    Toyota     Camry       9   11   11     2.19% $17,701.00 $18,323.00 -3.39%
    Honda      Civic      10    8    6   -23.27% $16,173.00 $16,244.00 -0.44%
    Toyota     Tacoma     11   10   10    -5.62% $21,863.00 $20,654.00  5.85%
    Audi       A4         12    9    8   -20.42% $26,491.00 $24,584.00  7.76%
    Acura      TL         13   13   12   -13.30% $26,499.00 $24,325.00  8.94%
    Volkswagen Jetta      14   15   22     7.65% $16,402.00 $14,890.00 10.15%
    Honda      Pilot      15   14   18    -2.66% $24,585.00 $21,675.00 13.43%
    Ford       Escape     16   35   51    83.22% $19,906.00 $18,127.00  9.81%
    Toyota     Highlander 17   20   14   -20.80% $24,722.00 $22,932.00  7.81%
    Ford       Fusion     18   45   66   109.34% $20,397.00 $15,513.00 31.48%
    GMC        Sierra     19   19   29     2.36% $24,967.00 $21,967.00 13.66%
                1500
    Chevrolet  Suburban   20   18   27    -2.47% $34,372.00 $30,630.00 12.22%


       TOP-VIEWED     Rank
         BRANDS       4/10   Rank
                              4/09
    Ford                 1       2
    Chevrolet            2       1
    Toyota               3       3
    Dodge                4       6
    Nissan               5       4
    Honda                6       5
    Mercedes-Benz        7      11
    BMW                  8       8
    Audi                 9      12
    GMC                 10       9

SOURCE AutoTrader.com


Source: newswire



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