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New Muscle Cars Duke it Out at Nos, 1 and 2 on AutoTrader.com in May

June 8, 2010

ATLANTA, June 8 /PRNewswire/ — Americans’ love affair with muscle cars continued on AutoTrader.com as the new Ford Mustang claimed the No. 1 spot on AutoTrader.com’s most-viewed new vehicles list in May, followed at No. 2 by the new Chevy Camaro. The new Ford F-150 pickup truck slipped to the No. 3 most viewed spot in May from No. 2 in April of this year, but average asking prices for new F-150s listed for sale on AutoTrader.com continued to climb, up more than 8% compared to the average listed prices in May of 2009.

A big surprise came with the appearance of the new Ford F-350 pickup truck on the most-viewed new car list at No. 16. This heavy duty truck was the No. 28 most-viewed new car in April of this year and No. 41 back in May of 2009. The appearance of a heavy duty work truck like the F-350 on AutoTrader.com’s top 20 new vehicle list may be another sign that economic recovery is continuing.

“The F-350 is a powerful, versatile vehicle,” said Chip Perry. “That people are starting to look at this vehicle more – people who need this kind of size and power in a work truck – may mean that we’re seeing signs of a rebound in construction and other industries that have been hurt in the recent recession.”

Trucks continue to be popular on AutoTrader.com’s Top 20 most-viewed used car list as well. The Ford F-150 and F-250, the Chevy Silverado 1500 and 2500, the Dodge Ram 1500 and 2500, and Toyota Tundra and Tacoma all held steady on the most-viewed used car list in May and all saw average asking price increases of between 6% and 13%.

New Designs Continue to Inspire Interest

New designs and features and strong marketing continue to drive interest in the revamped Hyundai Sonata and Chevy Equinox. The new Sonata held onto the No. 9 spot it enjoyed in April of 2010 on AutoTrader.com’s most-viewed new car list, up from No. 75 in May of 2009. The Chevy Equinox moved up three places to No. 15 in May, from No. 18 in April of 2010 and No. 107 in May of 2009.

“These two cars recently have shown that manufacturers can take great cars and with effective marketing really drive interest among consumers for putting those new cars into their consideration set,” said Perry. “We’ve seen repeatedly on our site that cars marketed effectively jump in our rankings as consumers are influenced to take a look.”

Price Trends Still Up

Average asking prices for new, used and certified pre-owned (CPO) vehicles listed for sale on AutoTrader.com in May continued the upward trend that began several months ago as auto inventories tightened and the auto market improved. Fifteen of the top 20 most-viewed new vehicles on the site logged price increases compared to May of 2009, 18 of the top 20 most-viewed CPO vehicles saw prices increases compared to May 2009 and all used cars on the most-viewed Top 20 used car list had increased average asking prices.

More Record Traffic to AutoTrader.com

Traffic to AutoTrader.com continued to hit records. In May, AutoTrader.com had its highest traffic month ever, attracting 16.8 million unique monthly visitors, up about 10% compared to May 2009. For the first time ever, AutoTrader.com attracted more than 1 million unique monthly visitors on one day on May 18 when more than 1.02 million unique visitors came to the site. The site attracted more than 1 million unique visitors again on May 19. AutoTrader.com has had several high-profile marketing activities underway in May that exposed the brand to millions, helping drive this traffic record, including the company’s “Heart & Mind” advertising campaign, which included broadcast, digital, print and social media elements.

“We’re deep into the Spring/Summer car buying season and the continued rise in traffic to our site and recent results announced by automakers indicate that Americans are past just looking and are now ready to buy,” said Perry. “After about two years of belt tightening, consumers are ready to make a big purchase like an automobile.”

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.


    NEW CARS
                                                        Avg.   Avg.
                           VDP Rank VDP Rank VDP Rank  Price  Price
    MAKE       MODEL           5/10     4/10     5/09   5/10   5/09 % Change
    Ford       Mustang            1        3        2 32,106 33,147     -3.14%
    Chevy      Camaro             2        1        1 34,028 32,700      4.06%
    Ford       F-150              3        2        4 37,188 34,355      8.25%
    Chevy      Silverado          4        4       10 33,863 31,722      6.75%
    Ford       F-250              5        8       17 45,046 43,447      3.68%
    Chevy      Corvette           6        7        9 70,384 62,596     12.44%
    Jeep       Wrangler           7        6        5 29,470 27,861      5.78%
    BMW        3-Series           8        5        8 46,689 47,407     -1.51%
    Hyundai    Sonata             9        9       75 22,888 21,806      4,96%
    Honda      Accord            10       10        7 25,904 25,590      1.23%
    Dodge       Challenger       11       15        3 34,733 37,824     -8.17%
    Toyota     Camry             12       19       16 24,769 24,420      1.43%
    Dodge      Ram 1500          13       12       11 34,652 34,096      1.63%
    Honda      Civic             14       17       14 19,962 20,622     -3.20%
    Chevy      Equinox           15       18      107 28,144 26,492      6.24%
    Ford       F-350             16       28       41 48,715 46,615      4.50%
    Ford       Fusion            17       14        6 25,965 23,841      8.91%
    Volkswagen Jetta             18       16       21 23,528 22,931      2.60%
    Nissan     Altima            19       13       22 24,441 24,502     -0.25%
    ------     ------           ---      ---      --- ------ ------     -----
    Nissan     350/370Z          20       26       15 39,272 36,534      7.49%
    ------     --------         ---      ---      --- ------ ------      ----


    USED CARS
                            VDP                     Avg.   Avg.
                           Rank VDP Rank VDP Rank  Price  Price
    MAKE       MODEL       5/10     4/10     5/09   5/10   5/09 % Change
    Ford       F-150          1        1        2 20,737 18,462     12.32%
    BMW        3-Series       2        2        1 25,396 25,160      0.94%
                Silverado
    Chevy       1500          3        3        4 19,979 18,170      9.96%
    Ford       Mustang        4        4        3 18,242 17,385      4.93%
    Ford       F-250          5        5        8 24,679 21,832     13.04%
    Honda      Accord         6        6        5 15,779 15,258      3.41%
    Jeep       Wrangler       7        8       10 20,576 17,509     17.52%
    Dodge      Ram 1500       8        7        9 18,645 16,624     12.16%
    Honda      Civic          9        9        6 13,621 13,366      1.91%
    Chevy      Tahoe         10       11       11 25,536 23,358      9.32%
    Infiniti        G35/37   11       10        7 23,174 22,266      4.08%
    Toyota     Tacoma        12       13       15 19,038 17,962      5.99%
                Silverado
    Chevy       2500         13       12       17 23,317 21,289      9.53%
    Dodge      Ram 2500      14       15       19 24,974 22,746      9.80%
    BMW        5-Series      15       14       14 30,203 30,114      0.30%
    Nissan     Altima        16       16       13 15,289 14,307      6.86%
    Toyota     Tundra        17       17       22 22,359 20,887      7.05%
    Audi       A4            18       18       12 21,665 20,291      6.77%
                Grand
    Jeep        Cherokee     19       19       16 16,831 15,177     10.90%
    ----       --------     ---      ---      --- ------ ------     -----
    Volkswagen Jetta         20       22       18 13,626 12,448      9.46%
    ---------- -----        ---      ---      --- ------ ------      ----


    CERTIFIED PRE-OWNED
                             VDP                     Avg.   Avg.
                            Rank VDP Rank VDP Rank  Price  Price
    MAKE        MODEL       5/10     4/10     5/09   5/10   5/09 % Change
    BMW         3-Series       1        1        1 30,608 29,808      2.69%
    Honda       Accord         2        2        2 18,065 17,761      1.71%
                 Silverado
    Chevy        1500          3        4        3 24,081 21,677     11.09%
    Toyota      Tundra         4        5        5 25,269 23,137      9.22%
    Chevy       Tahoe          5        6        4 33,211 29,454     12.76%
    Ford        F-150          6        3        9 26,693 22,212     20.17%
    BMW         5-Series       7        7        8 36,326 34,935      3.98%
    Toyota      Camry          8        9       11 17,632 18,263     -3.45%
    Audi        A4             9       12        7 26,743 24,432      9.46%
    Honda       Civic         10       10        6 16,130 16,238     -0.67%
    Toyota      Tacoma        11       11       10 21,934 20,904      4.92%
    Ford        Mustang       12        8       15 21,280 19.092     11.46%
    Volkswagen  Jetta         13       14       14 16,372 14,840     10.33%
    Acura       TL            14       13       12 26,124 24,583      6.27%
    Toyota      Highlander    15       17       13 24,537 22,826      7.49%
    Honda       Pilot         16       15       20 24,398 21,868     11.57%
    Toyota      4Runner       17       21       17 24,601 23,215      5.97%
    Chevy       Suburban      18       20       23 34,876 30,730     13.49%
    GMC         Sierra 1500   19       19       33 25,206 22,438     12.34%
    ---         -----------  ---      ---      --- ------ ------     -----
    Honda       Odyssey       20       24       26 23,888 22.216      7.53%
    -----       -------      ---      ---      --- ------ ------      ----


    TOP BRANDS
    MAKE               Rank 5/10     Rank 5/09
    Ford                       1             2
    Chevy                      2             1
    Toyota                     3             3
    Nissan                     4             5
    Dodge                      5             4
    Honda                      6             6
    BMW                        7             8
    Hyundai                    8            12
    GMC                        9            10
    ---                      ---           ---
    Mercedes-Benz             10             7
    -------------            ---           ---

SOURCE AutoTrader.com


Source: newswire



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