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Global Demand for Boogie Board(TM) LCD Writing Tablet Powers Movement to Go Paperless

June 10, 2010

KENT, Ohio, June 10 /PRNewswire/ — Kent Displays announced today it is expanding global distribution and developing new product features for the Boogie Board Paperless LCD Writing Tablet based on heavy demand. Kent Displays subsidiary Improv Electronics launched the Boogie Board tablet in the United States in January 2010. It is the first paperless writing tablet to utilize a pressure-sensitive, Reflex(TM) LCD from Kent Displays for its writing surface.

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(Photo: http://www.newscom.com/cgi-bin/prnh/20100610/MM17981 )

The Boogie Board tablet is the first of multiple ePaper products to be sold by Improv Electronics. Part of Kent Displays’ Push Green(TM) initiative, the Boogie Board tablet is the revolutionary paperless device that provides a highly cost-effective vehicle to reduce everyday paper consumption in the home, office, and classroom. While most reduction strategies have focused on computer-related activities, an equally significant amount of memo pads, sticky notes and sketch books are used for writing messages, jotting down ideas, making reminders/lists, etc.

Schools are making the Boogie Board tablet a must have learning aid used in place of note pads, loose leaf paper and chalk, magnetic and dry erase boards for a wide variety of student activities such as handwriting/arithmetic practice, solving equations, and drawing pictures. The Boogie Board tablet’s ease of use has also made it a favorite of individuals with intellectual and physical disabilities, including as a basic means of communication for those with limited speech and hearing. A pilot program allows schools to purchase up to 30 units at a significant discount. Discounts for larger education and institution-related purchases are also available.

Although the initial launch focused on the U.S., global demand for the tablet was immediate and has grown steadily. It has been featured by the Today Show, the Bonnie Hunt Show, What Now (New Zealand), Popular Science and hundreds of newspapers, magazines, web sites and blogs worldwide.

“The heavy demand created numerous out of stock situations for which we apologize,” said Taesun Cha, VP, Global Operations. “To meet ongoing global demand, we dramatically increased production and created our own online store, www.myboogieboard.com/buy-now, with low shipping rates to many international addresses.” The Boogie Board tablet can also be purchased at amazon.com, brookstone.com, Brookstone stores (U.S.), taobao.com (China) and Ziho International (Korea). Other resellers and e-tailers will be added in coming months.

Based on market input, several new features will be added to the Boogie Board tablet beginning with a stylus holder and protective sleeve this summer. New standard colors, image save, and a larger size will be available in 6-12 months. Custom colors and graphics are available now for promotional product orders (minimum 100 units).

About Kent Displays

Founded in 1993, Kent Displays, Inc. is a world leader in the research, development and manufacture of Reflex No Power LCDs for unique, sustainable applications including electronic skins, writing tablets, smartcards and eReaders.

Boogie Board, Reflex and Push Green are trademarks of Kent Displays, Inc.

SOURCE Kent Displays and Improv Electronics


Source: newswire



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