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Whole Foods Market(R): Only Major Grocer to Offer Sustainable MSC-Certified, Harpoon-Caught Swordfish

July 7, 2010

AUSTIN, Texas, July 7 /PRNewswire/ — Whole Foods Market will be the only major retailer to offer Marine Stewardship Council (MSC)-certified, fresh, harpoon-caught swordfish from Nova Scotia this summer. This grilling gem and smart environmental seafood choice will be available during July and August, while supplies last.

Whole Foods Market port buyers will hand select and grade swordfish as it arrives at the dock. Buyers will choose only the highest grade – white meat, a firm texture, and bright blood lines, which signify optimum temperature and handling.

“To get this many fishermen on board with the MSC fishery sustainability program is no easy task and is a testament to their commitment to the future of the fishery,” said Dan Rand, Whole Foods Market port buyer. “Whole Foods Market cares about the sustainability of this fishery and is proud to offer this swordfish.”

Fishermen use a time-honored harpoon technique, which allows them to target mature fish one by one, virtually eliminating bycatch or harm to ocean habitats.

The small fleet uses predominantly family-owned boats. Because trips are short, swordfish arrives at stores quickly, with a goal of 48 hours from dock to store. The Canadian government worked directly with fishermen and Whole Foods Market to limit the season to three, five-day intervals, ensuring an increased shelf life and plentiful swordfish.

“MSC applauds Whole Foods Market’s commitment to environmental responsibility,” said Kerry Coughlin, MSC Americas Region director. “As the Company’s customers better understand the importance of certified sustainable seafood and the rigor of the MSC’s independent, internationally recognized standard, the more consumers can play a role in realizing the vision of oceans teeming with life for this and future generations.”

For more than a decade, the Company has recognized MSC as the leader in sustainable fishery certification. MSC has strict standards and rigorous third-party certification, including chain of custody, which verifies identification is in place to ensure that certified fishery products are not mixed with uncertified fishery products.

Swordfish steak has a mildly sweet flavor and moist, meaty texture, making it an excellent backyard grilling choice. Swordfish pairs perfectly with summer recipes like Swordfish with Zucchini and Orange and Sicilian-style Swordfish with Pasta and Capers (wholefoodsmarket.com/fish).

From July 12 – 18, home cooks can enter original swordfish recipes for a chance to win $100 – $1,000. Details at http://blog.wholefoodsmarket.com/2010/06/8-week-single-ingredient-recipe-contest/.


                                  Contact:  Elizabeth.Smith@wholefoods.com
                                                              512.542.0380

SOURCE Whole Foods Market


Source: newswire



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