July 14, 2010
Virgin Mobile USA Launches New ‘Crazy Life’ Ad Campaign
Virgin Mobile USA, which recently introduced new "Beyond Talk" offers and handsets directed at data-centric consumers, is launching a new marketing campaign with Mother New York as the agency handling general market advertising and brand creative development.
"Our new offers provide industry-leading value to an expanding segment of wireless users who are communicating without doing a lot of talking. Our new advertising campaign gets the message out that it's stupid to be buying thousands of talk minutes to get what many of these consumers really want, never-ending social networking," said Bob Stohrer, vice president, marketing, Virgin Mobile USA.
Set to break this week, the campaign includes TV, print, OOH, digital and social media.
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