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Recovery Likely to Continue In Larger Cars, SUVs and Trucks According to July Site Data From AutoTrader.com

August 12, 2010

ATLANTA, Aug. 12 /PRNewswire/ — Larger vehicles helped lead the recovery at many auto makers in the last quarter as many new-car buyers continued shifting back to trucks and SUVs in the face of stabilizing gas prices. That trend looks to continue as the in-market car shoppers on AutoTrader.com increasingly looked at trucks, SUVs and larger vehicles while shopping on the site. Twelve of the top 20 most-searched new vehicles on AutoTrader.com in July were trucks or SUVs, with muscle/sports cars and sedans making up the balance of the top 20 new-vehicle list.

The trend was less pronounced on AutoTrader.com’s used and certified pre-owned (CPO) lists, with SUVs or trucks nabbing 11 out of 20 spots on AutoTrader.com’s list of most-searched used vehicles and SUVs or trucks grabbing nine out of 20 spots on the site’s list of most-searched CPO vehicles.

“With smaller and more fuel efficient cars still making our Top 20 used and CPO lists, you’re seeing the impact value has on used-car shoppers,” said AutoTrader.com President and CEO Chip Perry. “Even with gas prices moderating, the used-car shopper is still researching vehicles with a little more intensity, reviewing every angle to make the best purchase decision – price, cost of ownership, gas mileage and reliability. New-car buyers also want to make sure they make the right choice, but it appears many new-car shoppers and buyers have accepted gas prices in the high twos and low threes per gallon and are considering things like utility and style ahead of gas mileage.”

Among new SUVs on the top 20 list in July, the redesigned Jeep Grand Cherokee caught many shoppers’ interest, jumping from the No. 63rd most-searched new vehicle in June of 2010 to the No. 9 most-searched new vehicle in July of this year. The Grand Cherokee held the No. 50 most-searched new-vehicle spot in July of 2009.

The redesigned BMW 5-Series also continued to gain interest among new-car shoppers on AutoTrader.com. The luxury sedan held the No. 18 most-searched spot on AutoTrader.com’s Top 20 new-car list in July of this year, compared to the No. 24 spot in June of this year and the No. 59 spot in July of 2009. The new Nissan 370Z also made a jump, landing at No. 20 among new cars searched on AutoTrader.com in July, compared to No. 38 in June of 2010 and No. 49 in July of 2009.

Prices Continue to Rise

Month-over-month increases in average asking prices continued to be big news across AutoTrader.com’s Top 20 new, used and CPO lists. All but three of the Top 20 most-searched new vehicles on AutoTrader.com saw average asking price increases and all but two vehicles on both the most-searched used and CPO Top 20 lists saw increased average asking prices.

On the new car list, the biggest gainer was the BMW 5-series, which saw average asking price increase by 10.2%, from $55,510 in June to $61,190 in July. In second place in price gains was the new Chevrolet Corvette, which saw an average asking price increase of 9.5%, from $64,166 in June to $70,287 last month.

On the used-car list, the Ford F-250 was a big price winner, with average asking price up just over 10%, from $22,435 in June to $24,694 in July. The used Jeep Wrangler saw a nearly double-digit increase in average asking price, up 9.7% from $18,525 in June to $20,318 in July of this year.

Six of the Top 20 most-searched CPO vehicles on AutoTrader.com saw average asking price increases of between 10% and 16% in July compared to June of this year. They were the Chevrolet Tahoe, the Ford F-150, the Ford Mustang, the Honda Pilot, the Acura MDX and the Chevrolet Suburban.

“Increased average asking prices are a good indication of the confidence manufacturers and dealers are having in the recovery of the auto market,” said Perry. “Even though economic recovery has been slow, more people are starting to shop and buy. Couple that trend with scarcity of some popular models in both new and used vehicles and the result is car sellers who are feeling more confident they can get the prices they’re asking.”

Ford Tops Brand Lists

Ford nabbed the No. 1 spots on AutoTrader.com’s list of most-searched new and used brands in July of this year. Ford and Chevy frequently battle for the top spot on AutoTrader.com’s top-searched brand lists, with Chevy holding the No. 1 most-searched new-car brand spot in July of 2009 and currently holding the No. 2 spots on both the new and used-car brand lists. Toyota held firm in July at No. 3 on both the most-searched new- and used-vehicle brand lists, positions it also held in July of last year.

“Ford has benefitted on AutoTrader.com from development and delivery of some great new models and execution of some very effective marketing,” said Perry. “With a lot of new, quality product coming from other manufacturers, it will be interesting to see how auto makers, their associations and their dealers use traditional and online marketing in the coming months to influence shoppers to consider their vehicles and what those efforts do to our top vehicle and brand lists.”

During July, AutoTrader.com’s traffic continued its upward trajectory, hitting 15.7 million unique monthly visitors, up 2% from July 2009.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers and the private equity firm Providence Equity Partners are also investors. For more information, please visit www.autotrader.com.


    TOP 10 NEW VEHICLE BRANDS SEARCHED
    MAKE               Rank 7/10     Rank 7/09
    Ford                       1             2
    Chevy                      2             1
    Toyota                     3             3
    Dodge                      4             6
    Nissan                     5             5
    BMW                        6             8
    GMC                        7            13
    Jeep                       8            12
    Honda                      9             4
    Hyundai                   10             7
    -------                  ---           ---


    TOP 10 USED VEHICLE BRANDS SEARCHED
    MAKE               Rank 7/10     Rank 7/09
    Ford                       1             1
    Chevrolet                  2             2
    Toyota                     3             3
    Dodge                      4             4
    BMW                        5             5
    Nissan                     6             6
    Honda                      7             7
    Mercedes-Benz              8             8
    Jeep                       9             9
    GMC                       10            11
    ---                      ---           ---


    NEW CARS
    MAKE      MODEL       VDP   VDP   VDP    Avg.   Avg.     %
                          Rank  Rank  Rank  Price  Price  Change
                           7/10  6/10  7/09   7/10   7/09
    Ford      Mustang         1     1     3 33,317 34,215   -2.62%
    Chevrolet Camaro          2     2     1 34,099 36,505   -6.59%
    Ford      F-150           3     6     2 37,352 34,649    7.80%
               Silverado
    Chevrolet  1500           4     8     6 33,751 31,413    7.44%
    Ford      F-250           5    12    20 45,884 43,790    4.78%
    BMW       3 Series        6     7     4 47,393 46,609    1.68%
    Jeep      Wrangler        7    10    14 29,564 28,589    3.41%
    Chevrolet Corvette        8    13    24 70,287 64,166    9.54%
               Grand
    Jeep       Cherokee       9    63    50 37,293 34,083    9.42%
    Dodge     Ram 1500       10    18    11 34,686 34,655    0.09%
               Silverado
    Chevrolet  2500          11    23    41 40,208 39,118    2.79%
    Dodge      Challenger    12    16    31 33,722 38,256  -11.85%
               Sierra
    GMC        1500          13    15    27 36,008 34,022    5.84%
    Ford      F-350          14    21    54 49,317 47,528    3.76%
    Chevrolet Equinox        15    17    18 27,895 26,897    3.71%
    Hyundai   Sonata         16    25    26 23,360 22,191    5.27%
    Chevrolet Tahoe          17    19    39 50,628 48,842    3.66%
    BMW       5-Series       18    24    59 61,190 55,510   10.23%
    Dodge     Ram 2500       19    28    57 46,523 43,440    7.10%
    Nissan    350/370Z       20    38    49 39,138 36,542    7.10%
    ------    --------      ---   ---   --- ------ ------    ----


    USED CARS
    MAKE      MODEL       VDP  VDP   VDP   Avg.   Avg.      %
                         Rank  Rank  Rank  Price  Price  Change
                          7/10  6/10  7/09   7/10   7/09
    Ford      F-150          1     1     1 20,366 19,242    5.84%
    BMW       3-Series       2     2     2 25,597 25,453    0.57%
               Silverado
    Chevrolet  1500          3     3     3 19,732 18,274    7.98%
    Ford      Mustang        4     4     4 18,364 18,132    1.28%
    Ford      F-250          5     5     7 24,694 22,435   10.07%
    Honda     Accord         6     6     5 15,766 15,199    3.73%
    Jeep      Wrangler       7     7     9 20,318 18,525    9.68%
    Dodge     Ram 1500       8     8     8 18,371 17,124    7.28%
    Honda     Civic          9     9     6 13,580 13,382    1.48%
    Chevrolet Tahoe         10    10    10 25,424 23,601    7.72%
    Infiniti      G35/37    11    11    11 23,145 22,333    3.64%
               Silverado
    Chevrolet  2500         12    12    13 23,006 21,483    7.09%
    Dodge     Ram 2500      13    14    18 25,106 23,073    8.81%
    Toyota    Tacoma        14    13    15 19,057 18,645    2.21%
    Nissan    Altima        15    15    12 15,007 14,181    5.82%
               Grand
    Jeep       Cherokee     16    17    17 16,388 15,369    6.63%
    BMW       5-Series      17    16    16 30,755 31,382   -2.00%
    Toyota    Tundra        18    19    22 22,469 21,836    2.90%
    Audi      A4            19    18    14 21,307 20,116    5.92%
    Toyota    Camry         20    20    21 15,191 15,811   -3.92%
    ------    -----        ---   ---   --- ------ ------   -----


    CERTIFIED PRE-OWNED
    MAKE        MODEL       VDP   VDP    VDP     Avg.    Avg.     %
                            Rank  Rank   Rank   Price   Price   Change
                             7/10   6/10   7/09    7/10    7/09
    BMW         3-Series        1      1      1  30,504  29,944    1.87%
    Honda       Accord          2      2      2  18,174  17,565    3.74%
                 Silverado
    Chevy        1500           3      3      3  24,233  22,312    8.61%
    Toyota      Tundra          4      4      5  25,567  24,130    5.96%
    Chevrolet   Tahoe           5      6      4  33,633  30,373   10.73%
    Ford        F-150           6      5      7  25,266  22,283   10.70%
    Toyota      Camry           7      7     10  17,352  18,472   -6.06%
    Honda       Civic           8      8      8  16,074  16,302   -1.40%
    Audi        A4              9      9      6  26,550  24,578    8.02%
    Toyota      Tacoma         10     10     11  22,284  21,708    2.65%
    BMW         5-Series       11     11      9  37,442  36,313    3.11%
    Acura       TL             12     13     12  25,970  25,401    2.24%
    Volkswagen  Jetta          13     14     18  16,205  15,202    6.60%
    Ford        Mustang        14     12     14  21,602  19,579   10.33%
    Toyota       Highlander    15     16     13  24,791  23,059    7.51%
    Honda       Pilot          16     15     16  24,838  22,136   12.21%
    Toyota      4Runner        17     17     15  24,850  23,640    5.12%
    Acura       MDX            18     20     17  32,540  28,193   15.42%
    Chevrolet   Suburban       19     18     20  36,112  32,092   12.53%
    Chevrolet   Corvette       20     22     19  40,529  40,016    1.28%
    ---------   --------      ---    ---    ---  ------  ------    ----

SOURCE AutoTrader.com


Source: newswire



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