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China Nutrifruit Expands Product Portfolio

August 13, 2010

DAQING, China, Aug. 13 /PRNewswire-Asia-FirstCall/ — China Nutrifruit
Group Limited (NYSE Amex: CNGL) (“China Nutrifruit” or “the Company”), a
leading producer of premium specialty fruit based products in China (“PRC”),
today announced that the Company commenced production of its new blackcurrant
and seabuckthorn concentrate juice and glazed fruits products.

After completing extensive research and development (“R&D”) and market
research, China Nutrifruit commenced production of its new blackcurrant and
seabuckthorn concentrate juice products on July 28, 2010 as planned.
Management plans to produce a limited quantity of the high-margin,
blackcurrant and seabuckthorn concentrate juice products in fiscal year 2011
and will further expand production in fiscal year 2012.

The Company also completed R&D of its new blackcurrant and seabuckthorn
glazed fruit products and commenced production on July 28, 2010. For fiscal
year 2011, the Company will engage in limited production of the newly
developed glazed fruit products and will ramp up production based on market
feedback.

Mr. Changjun Yu, Chairman and CEO of China Nutrifruit said, “We are
pleased to expand our product portfolio with the addition of blackcurrant and
seabuckthorn concentrate juice and glazed fruit products. While we continue to
diversify our product mix in response to consumer tastes and preferences, we
are also focused on utilizing new raw materials that offer attractive margins
and have high nutrient content. Our extensive distribution network, superior
processing and market research capabilities give us confidence that these new
products will be widely accepted by consumers.”

About China Nutrifruit Group Limited

Through its subsidiary Daqing Longheda Food Company Limited, China
Nutrifruit, is engaged in developing, processing, marketing and distributing a
variety of food products processed primarily from premium specialty fruits
grown in Northeast China, including golden berry, crab apple, blueberry and
raspberry. The Company’s processing facility possesses ISO9001 and HACCP
series qualifications. Currently, the Company has established an extensive
nationwide sales and distribution network through 20 provinces in China. For
more information, please visit http://www.chinanutrifruit.com .

Forward-Looking Statements

This press release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended (the “Exchange Act”"). Such
statements include, among others, those concerning the Company’s expectation
regarding the market demand for blackcurrant and seabuckthorn concentrate
juice products, the expected production timeline for the blackcurrant and
seabuckthorn glazed fruit product, as well as all assumptions, expectations,
predictions, intentions or beliefs about future events. You are cautioned that
any such forward-looking statements are not guarantees of future performance
and that a number of risks and uncertainties could cause actual results of the
Company to differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words “believe,” “expect,” “anticipate,”
“project,” “targets,” “optimistic,” “intend,” “aim,” “will” or similar
expressions are intended to identify forward-looking statements. All
statements other than statements of historical fact are statements that could
be deemed forward-looking statements. Risks and uncertainties that could cause
actual results to differ materially from those anticipated include risks
related to new and existing products; any projections of sales, earnings,
revenue, margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any statements
regarding future economic conditions or performance; uncertainties related to
conducting business in China; any statements of belief or intention; any of
the factors mentioned in the “Risk Factors” section of our filling, and other
risks and uncertainties mentioned in our other reports filed with the
Securities and Exchange Commission. The Company assumes no obligation and does
not intend to update any forward-looking statements, except as required by law.

    For more information, please contact:

    Company Contact:
     Mr. Colman Cheng, Chief Financial Officer
     China Nutrifruit Group Limited
     Phone: +852-9039-8111
     Email: zsj@longheda.net
     Web:   http://www.chinanutrifruit.com

    Investor Relations Contact:
     Elaine Ketchmere, Partner
     CCG Investor Relations
     Phone: +1-310-954-1345 (LA office)
     Email: elaine.ketchmere@ccgir.com
     Web:   http://www.ccgirasia.com

     Mr. Crocker Coulson, President
     Phone: +1-646-213-1915 (NY office)
     Email: crocker.coulson@ccgir.com

SOURCE China Nutrifruit Group Limited


Source: newswire



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