Mazda Reports August Sales

IRVINE, Calif., Sept. 1 /PRNewswire/ — Mazda North American Operations (MNAO) today reported August sales of 19,739, a decrease of 25.6 percent (down 22.7 percent on a daily selling rate basis) compared to last August. August 2009 was during the very successful Cash for Clunkers program, where Mazda’s sales were up 12.1 percent.

Year-to-date sales through August 2010 stand at 156,190, and are outpacing last year’s sales at this time by 7.0 percent (up 7.5 percent DSR).

The all-new 2011 MAZDA2 is beginning to make its way from ports to dealer showrooms and sold a modest 469 vehicles in August. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.

Mazda Motor de Mexico (MMdM) posted its best-ever August with a 76.0 percent increase versus August 2009, with 2,183 units sold. Both MAZDA3 (up 73 percent) and MAZDA6 (up 284 percent) posted strong sales. Mazda Canada Inc. (MCI) reported 7,486 units sold, an increase of 9.0 percent compared to last August. Year-to-date, MCI sales are up 7.0 percent with 55,613 units sold.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

                     Month-To-Date                      Year-To-Date

               August August       %    % MTD   August  August    %     % YTD
                 2010   2009  Change      DSR     2010    2009 Change     DSR

    Mazda2        469      -     N/A      N/A      507       -    N/A     N/A
    Mazda3      9,063 14,619  (38.0)%  (35.5)%  75,116  69,606    7.9%    8.4%
    Mazda5      1,146  1,919  (40.3)%  (37.9)%  11,756  14,266 (17.6)% (17.2)%
    Mazda6      2,811  3,349  (16.1)%  (12.7)%  24,250  23,514    3.1%    3.6%
    MX-5 Miata    547    729  (25.0)%  (22.0)%   4,383   5,947 (26.3)% (25.9)%
    RX-8           71    156  (54.5)%  (52.7)%     758   1,393 (45.6)% (45.3)%
    CX-7        2,639  2,681   (1.6)%     2.4%  18,171  12,481   45.6%   46.3%
    CX-9        2,687  1,946    38.1%    43.6%  18,787  13,513   39.0%   39.7%
    Tribute       306  1,057  (71.1)%  (69.9)%   2,452   4,703 (47.9)% (47.6)%
    B-Series
     Truck          -     86 (100.0)% (100.0)%      10     532 (98.1)% (98.1)%
    Other           -      -     N/A      N/A        -       -    N/A     N/A

    Total Vehicles
    --------------

    CARS       14,107 20,772  (32.1)%  (29.4)% 116,770 114,726    1.8%    2.3%
    TRUCKS      5,632  5,770   (2.4)%     1.5%  39,420  31,229   26.2%   26.8%
                -----  -----   -----            ------  ------   ----

    TOTAL      19,739 26,542  (25.6)%  (22.7)% 156,190 145,955    7.0%    7.5%
               ====== ======  ======   ======  ======= =======    ===     ===

    MEMO:
    -----

    IMPORT CAR 10,827 17,423  (37.9)%           92,013  91,212    0.9%
    IMPORT
     TRUCK      5,326  4,627    15.1%           36,958  25,994   42.2%
                -----  -----    ----            ------  ------   ----
    IMPORT
     TOTAL     16,153 22,050  (26.7)%          128,971 117,206   10.0%

    DOMESTIC
     CAR        2,811  3,349  (16.1)%           24,250  23,514    3.1%
    DOMESTIC
     TRUCK        306  1,143  (73.2)%            2,462   5,235 (53.0)%
                  ---  -----  ------             -----   ----- ------
    DOMESTIC
     TOTALS     3,117  4,492  (30.6)%           26,712  28,749  (7.1)%
    -------     -----  -----  ------            ------  ------  -----
    Selling
     Days         25     26                       204     205
    -------

SOURCE Mazda North American Operations