Room to Read Partners With Twitter to Raise Awareness of International Literacy Day

September 7, 2010

SAN FRANCISCO, September 8, 2010 /PRNewswire/ –

– Viral Campaign Allows Users to Experience Illiteracy Firsthand

Room to Read (http://www.roomtoread.org/), a global nonprofit that
empowers millions of children in the developing world through education, is
partnering with Twitter (http://twitter.com/) to create a unique social media
campaign to increase awareness of illiteracy on International Literacy Day,
which celebrates the importance of learning around the globe.

On September 8, Twitter and Room to Read will spread an illegible tweet -
symbolizing how every sentence looks to the more than 776 million people
worldwide who cannot read or write. Users will be able to decode or “read”
the indecipherable tweet and send the coded message through Twitter’s
hope140.org (http://www.hope140.org/) site to spread the word about the
importance of reading and literacy.

“Both Twitter and Room to Read are driven by the desire to have a
positive impact on the world. The collaboration between our two organizations
throughout the past year, including this one around International Literacy
Day, has given us something wonderful to focus on,” said Biz Stone (@biz),
co-founder of Twitter.

Room to Read (@roomtoread)(http://twitter.com/RoomtoRead) has established
over 10,000 libraries, published nearly 500 original local language
children’s books, and distributed 7.4 million books in the developing world
since it was founded in 2000.

“With the International Literacy Day campaign, we are asking the average
Twitter user to experience, just for a minute, the disempowerment that one in
five people in this world experience due to illiteracy,” said John Wood, Room
to Read Founder and Board Chair. “Room to Read is galvanizing a global
movement to solve this critical issue and through Twitter’s worldwide
platform, we aim to not only raise awareness but to instigate action.”

Through the hope140.org website (operated by Twitter), beyond the
mechanism to send out the “illiterate” literacy-awareness tweet, the site
will offer other ways for users to take action to combat illiteracy including
making a donation to support the publication of one of Room to Read’s locally
published books for children in South Africa. All donations toward this
campaign will be matched by a donor.

The International Literacy Day campaign marks start of a focused
month-long engagement between Twitter and Room to Read that culminates with
the launch of Twitter’s Fledgling wine (@fledgling)
(http://twitter.com/fledgling which was a year-long) first-of-its-kind social
winemaking project between Twitter and the custom winery, Crushpad. The
Fledgling wines, a Pinor Noir and a Chardonnay, will benefit Room to Read’s
literacy programs in India and will be brought to market with an exclusive
launch event at the Crushpad Winery in Napa on September 25.

This campaign will also be supported by Twitter’s promoted tweet platform
and be extended via other social media sites such as Facebook.

About Room to Read (@roomtoread)

Room to Read is a global organization seeking to transform the lives of
millions of children in the developing world by focusing on literacy and
gender equality in education. Founded on the belief that World Change Starts
with Educated Children, Room to Read works in collaboration with local
communities, partner organizations and governments to develop literacy skills
and a habit of reading among primary school children and to ensure girls have
the skills and support needed to complete their secondary education. Since
2000, Room to Read has impacted the lives of more than four million children
in Asia and Africa and aims to reach 10 million children by 2015. Learn more
at http://www.roomtoread.org.

About Twitter (@twitter)

Twitter was founded in 2007 and is a communication network valued for its
real-time platform that connects people during breaking news, shared events,
everyday conversation, and beyond. From social movements in Iran to a new
level of connectivity at live events, Twitter has become the tool of modern

SOURCE Room to Read

Source: newswire

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