Cygnus AVIATION Announces Rebranding of Aviation Industry Expo
FORT ATKINSON, Wis., Sept. 16 /PRNewswire/ — In a vote of confidence to the recession-laden aviation industry, Cygnus AVIATION, a division of business-to-business media leader Cygnus Business Media, announces a major rebranding and restructuring of its 14th annual event. Previously known as the Aviation Industry Expo, the new ‘Cygnus AVIATION Expo’ will include program enhancements such as a new full-day training class for mechanics, a menu of industry-relevant seminars, and the participation of 250+ aviation industry vendors. Hallmarked as a comprehensive event, it is designed to create an enhanced attendee and exhibitor experience. The event will take place February 23-25, 2011 at the Las Vegas Convention Center.
The Cygnus AVIATION marketing strategy is intended to ensure a product/market match between exhibitors and attendees. “This action is not simply a name change,” states Charla Sheffield, VP of Marketing. “It signals our continued investment and confidence in the aviation industry’s ability to recover from economic pressures. We believe the worst is over and will use our trade show, education programming, and networking opportunities to showcase the revitalization.”
Educational opportunities will focus on the maintenance and ground support industry segments. Added for 2011 is a full-day management program for supervisors promoted from the shop floor. A heightened emphasis is also being placed on the Cygnus partnership with AMTSociety, which will feature the popular Maintenance Skills Competition. The program also again hosts the annual Ground Support Leader of the Year Awards, hosted by Ground Support Worldwide magazine.
According to Patrick Nadler, Executive Vice-President of the newly formed Cygnus AVIATION, “Our new organizational architecture facilitates a line of sight directly to the customer in all aspects of our industry. While innovative, it is vital to engaging industry professionals within a rapidly evolving marketplace that will be completely transformed over the next three decades.” This strategy will uniquely position Cygnus’s aviation customers to take advantage of industry-targeted opportunities in digital, print, live events, and custom marketing.
Cygnus AVIATION serves one of the world’s most vital industries. As a business-to-business media platform, its media touches nearly all aspects of the industry from airports, fixed based operators and ground support to security and aircraft maintenance through print, tradeshows, online and digital assets. No other organization fully engages their audience and effectively communicates business issues and product opportunities. Media includes Airport Business, Aircraft Maintenance Technology, Ground Support Worldwide, AMTSociety and Cygnus AVIATION Expo. Visit CygnusAVIATION.com or CygnusAVIATIONExpo.com to learn more.
Cygnus Business Media reaches more than 10 million professionals annually. As one of America’s top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company’s corporate initiatives and organizational architecture are built with one goal – fully engaging audiences in the audience segments they cover including Aviation, Building & Construction, Public Safety & Security, Agriculture and a variety of other industries.
SOURCE Cygnus AVIATION