DOMTAR UNVEILS ‘PAPER BECAUSE’ CAMPAIGN TO PROMOTE THE RESPONSIBLE USE OF PAPER
Far-Reaching Campaign Highlights Domtar's Environmentally Sound,
Sustainable Practices and Paper's Key Role in Our Lives
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Domtar Corporation (NYSE/TSX: UFS) is launching its "Paper Because" campaign through advertisements that will appear in major U.S. and Canadian media outlets, including: The Wall Street Journal, The
"There are times when no substitute for paper will suffice – it is how great ideas begin, how the world learns, how important news gets shared and how people meaningfully connect with each other," said
Domtar has earned the support of recognized environmental organizations because of its investments to increase forest certification and reduce the environmental impact of its operations. More than three quarters of the energy used at Domtar mills, for example, comes from renewable sources. Domtar has also cut greenhouse gas emissions from continuing operations by 32 percent since 1990, far exceeding the requirements of the Kyoto Protocol.
"The Rainforest Alliance has been working with Domtar for more than a decade, and Domtar has raised the bar for the paper industry when it comes to increasing the supply of fiber from responsibly managed forests, certified to the standards of the Forest Stewardship Council(TM)," said Rainforest Alliance President
Domtar’s "Paper Because" campaign will demonstrate that paper is sustainable, personal and purposeful:
- It's easier to learn on paper, because reading on paper is up to 30
percent faster than reading online.
- Nearly 60 percent of senior executives prefer print versus online
information.
- Three out of four people have made a purchase as a result of direct
mail.
- Paper is one of the most recycled products on the planet; more than 63
percent of the paper that's used gets recycled.
- Domtar collaborates with the Rainforest Alliance and other
environmental organizations to encourage environmentally sound,
sustainable forestry practices, high levels of recycling and the use of
renewable energy at its manufacturing facilities.
"Domtar has been at the forefront of the responsible use of paper because the future of our business is linked to a healthy environment and the availability of both virgin and recycled fiber," said Mr. Williams. "We’re not just a paper company. We’re a sustainable paper company."
For more information, please visit www.paperbecause.com.
About Domtar
Domtar Corporation (NYSE/TSX:UFS) is the largest integrated manufacturer and marketer of uncoated freesheet paper in
SOURCE DOMTAR CORPORATION
