Subaru of America, Inc. Sets September Sales Record

CHERRY HILL, N.J., Oct. 1 /PRNewswire/ — Subaru of America, Inc. announced today that it posted its best-ever September sales results. This also marks the best-ever September sales for the Subaru Outback and Forester models.

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Subaru sold 21,432 units in September 2010 versus 14,593 units in September 2009, resulting in a 47-percent gain year-over-year. Year-to-date sales of 193,614 units in 2010 versus 158,421 units sold in 2009, resulting in a 22-percent gain compared with the same period last year.

Sales for the Subaru Outback for the month of September were up 91-percent with 8,154 units sold, while sales for Subaru Forester were up 33-percent with 6,449 units sold.

“September’s record results reflect that demand for Subaru products continues to outpace supply despite the uncertain economy,” said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. “We have been increasing shipments to dealers, but they continue to sell everything we send them.”

                                    Sept.-10  Sept.-09
             Sep-10  Sep-09 % chg   YTD       YTD       % chg.
    Legacy     2,999  2,762      9%    28,165    21,298      32%
    Outback    8,154  4,268     91%    66,384    34,023      95%
    Impreza    3,678  2,366     55%    33,055    37,360     -12%
    Forester   6,449  4,839     33%    64,121    60,441       6%
    Tribeca      152    358    -58%     1,889     5,299     -64%
    Total     21,432 14,593     47%   193,614   158,421      22%

“Our sales reflect that Subaru products represent the best all-around package in the marketplace,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “As we currently have the lowest incentives in the industry and continue breaking sales records, we know that customers have done their homework and recognize that Subaru products offer them the utility and capability that All-Wheel Drive provides as well as the long-term value they are looking for,” Doll added.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

SOURCE Subaru of America, Inc.