Quantcast

Woolrich Returns to Antarctica in Support of Polar Cap Exploration

October 13, 2010

WOOLRICH, Pa., Oct. 13 /PRNewswire/ — For 180 years adventurers and travelers have relied on Woolrich apparel to help them reach some of the world’s tallest peaks and most remote destinations. This fall, Woolrich returns to one of the world’s coldest regions, Antarctica, in support of a unique scientific exploration.

Woolrich first supported polar exploration in 1939 when it outfitted Admiral Byrd’s third Antarctic expedition, which included extensive study of geology, biology, meteorology and exploration of the southern polar region.

On October 2nd, Dale Andersen Ph.D., of the Carl Sagan Center for the Study of Life in the Universe, departed for a three-month expedition to dive in remote lakes below twenty feet of ice to better understand how microbial life is able to exist in extreme environments on Earth. Along with his cameras and scientific gear, Andersen will be wearing and testing various Woolrich garments.

“Maintaining personal comfort and warmth is always a challenge in the Antarctic and Woolrich has always been one of the best when it comes to making a shirt that can stand up to the elements,” said Andersen.

Andersen was first introduced to Woolrich as an Eagle Scout, where the Woolrich red Shirt Jac was part of the official uniform. Since then, Andersen has been conducting research in the coldest regions in the world and has continually relied on wool to keep him comfortable and warm.

Woolrich is providing Andersen with mid-layers, socks, headwear, and outerwear to use and provide feedback during this and future trips. Along with the iconic Buffalo Check Wool shirt, Andersen will be testing the new Woolrich Lahar Vest and Zip-Neck merino wool mid-layers.

“We’re proud to be returning to the pole and supporting Dale as he studies and explores some of the harshest climates in the world,” said Jerry Rinder, Woolrich VP Sales and Marketing.

Andersen has been a Principal Investigator at the SETI Institute’s Center for the Study of Life in the Universe since 1992. During this time, his research has focused on microbial ecosystems in extreme environments including areas of the Arctic, Antarctic, Atacama Desert, Death Valley and Siberia. Andersen has participated in field research in polar regions for more than thirty years including twenty-six expeditions to the Arctic and fourteen to the Antarctic.

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

SOURCE Woolrich Inc.


Source: newswire



comments powered by Disqus