Fraport Successfully Flies the Flag on the Social Web
Web allow companies like Fraport AG (the owner and manager of Frankfurt
Airport) to be in close contact with customers and business partners in a
quick and uncomplicated way, thus providing up-to-date information and
improving the airport experience. Fraport – with a strong presence on the
Twitter and Facebook platforms – is intensively using these new ways of
communicating and is receiving positive feedback from fans and followers
regarding the content, entertainment value and service level of its news
services on the Web.
Fraport’s profile on Twitter is located at “Airport_FRA.” Running since
June of this year, the Fraport Twitter service has already reached more than
500 followers who are subscribing to the Group’s news service. According to a
recent study by Lingner Consulting New Media, Fraport – with almost 600
so-called “tweets” per month – ranks first for its news frequency among the
50 companies listed on the German MDAX stock index. Fraport’s Twitter service
covers a wide range of issues, including travel information, traffic reports,
shopping and dining offers in the terminals, and general news and information
about Frankfurt Airport, as well as news about the Fraport Group.
In particular, passengers who are communicating regularly via Twitter
appreciate Fraport’s strong presence on this social network. When at the
airport, passengers are pleased to receive quick and direct answers to their
“tweets” from the Fraport Communication Center: “Hello and welcome to
Frankfurt Airport”. Usually this is followed by a short chat with one of the
Communication Center agents who have expertise in a total of 18 different
languages. “Most people who contact us via Twitter appreciate chatting on the
Internet while they wait for their flight, receiving suggestions about where
to spend time at the airport, or getting useful answers to their questions,”
explains
Frankfurt Airport. “This adds a personal touch to the sometimes anonymous
atmosphere of the airport operation and enormously enhances the airport’s
attractiveness for individual passengers. Via Twitter we can also offer
passengers immediate help and we learn how to improve continuously our
overall service quality,” says Seipp. Frankfurt Airport’s Twitter team is
based at the Fraport Communication Center for good reason. This 24-hours
facility also answers more than one million telephone calls per year.
Communication Center agents know better than any other staff the numerous
details of the airport and understand the specific needs of diverse
passengers. Thus, they know what they are “twittering” about.
Fraport AG’s official Facebook sites are “Frankfurt Airport” and “Fraport
Jobs & Career.” Similar to the Twitter profile, the “Frankfurt Airport” site
on Facebook already has about 700 fans interested in information about the
fascinating and exciting airport world. Facebook users are provided with
current photos and stories of Frankfurt Airport, as well as news about
events, shopping offers and services. On the “Fraport Jobs&Career” site, fans
can exchange information about the Group’s various activities and job
opportunities. Dialogue on this site already involved some 1,000 users.
Fraport AG's profiles on the social Web can be found at: http://www.twitter.com/Airport_FRA http://www.facebook.com/FrankfurtAirport http://www.facebook.com/FraportKarriere
Print-quality photos of Frankfurt Airport and Fraport AG are available
free for downloading via the Internet at http://www.fraport.com (Menu: select
Press Center > then Photo Service). For TV news and information broadcasting
purposes only, we also offer free footage material for downloading via
http://fraport.cms-gomex.com.
For Further Information, Please Contact:
Fraport AG Frankfurt Airport Services Worldwide
Robert A. Payne, B.A.A. - Senior Mgr. International Press & PR
International Spokesman, Press Office (Dept. UKM-PS),
Corporate Communications, 60547 Frankfurt am Main, Germany
Tel.: +49-69-690-78547; E-mail: r.payne@fraport.de Internet:
http://www.fraport.com
SOURCE Fraport AG