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Consumers Can Yak It Up Even More with American Greetings

November 9, 2010

CLEVELAND, Nov. 9, 2010 /PRNewswire/ — Great ideas can come from anywhere; just ask the creative team at American Greetings Corporation (NYSE: AM). The uniquely talented artists and writers at the greeting card company work every day to come up with fresh ideas for consumers looking to connect, and the latest collection was inspired by everything from garbage cans and coffee cups to cheeseburgers and cupcakes. Proving that nothing is immune to fun, the company has launched Yakety Yaks(TM), a line of cards that turn every day objects into true characters with hilarious songs and entertaining faces you’ll have to see to believe.

Admit it. Haven’t you ever wished your cheeseburger could belt out a tune? Aren’t you tired of your toilet just sitting there all day when it could be serenading you with a one-of-kind birthday anthem? Well, now they can. Featuring innovative music and motion technology that allows each googley-eyed Yak to share a hilarious original song, these entertaining cards are sure to be the life of the party.

“Yakety Yaks are a great example of how sometimes we just want to share something that is fun and silly and hilariously absurd,” said Carol Miller, executive director of new product concepts at American Greetings. “The cards feature quirky characters that are perfect for celebrating any occasion, and will instantly put anyone in a great mood. They definitely put a smile on our faces while we were working on the line, and they are sure to put a smile on any recipient’s as well.”

Consumers can find the new Yakety Yaks greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company’s online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation


Source: newswire



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