Corporate IT Can Lead the Way to Sustainability

November 11, 2010

HAMPTON, N.H., Nov. 11, 2010 /PRNewswire/ — A recently released report from leading market research firm Technology Business Research (TBR) identifies IT departments as potentially the ideal organizations for companies to lead their sustainability campaigns. TBR’s 2010 Global Business Sustainability Survey Report finds that corporate IT departments recognize the business value of adopting sustainability initiatives. Corporations can and should look to their IT departments to lead the charge in their corporate green efforts.

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“Sustainability continues to be the primary disruptive business challenge we face today,” said TBR CEO Dave Mack. “What too many companies have failed to identify is that their IT departments may have already embraced sustainability, not because it made for good press, but because it was a good business decision.”

Corporate IT departments have identified clear business initiatives that reduce costs in addition to addressing environmental concerns. At 41% of survey respondents, Virtualization remains the top initiative for both sustainability and cost reduction with Server Energy Reduction a close second response at 33%. These are tangible actions IT departments have taken to add efficiencies to their lines of business with the secondary consequence of being green.

“What the report demonstrates,” continues Mack, “is the hidden potential within corporate IT departments. They have already demonstrated how being more environmentally friendly is a good business decision. Leading-edge companies need to work with their IT departments to demonstrate the value externally and internally. Currently, 38% of our survey respondents stated they were not clear as to the role IT would play in sustainability. Based on the findings, I would say IT has the potential to lead this charge.”

TBR surveyed over 500 companies across North America and Europe. For more information on the sustainability survey, go to www.tbri.com.


Technology Business Research Inc. is a leading independent market research and consulting firm specializing in the business and financial analyses of companies, customers and trends in the IT and telecom markets. Serving a global clientele, TBR provides timely and accurate market research and business intelligence uniquely tailored to clients’ needs. TBR analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996. For more information, please visit www.tbri.com.

SOURCE Technology Business Research

Source: newswire

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