Families Encouraged to Take Car Seat Safety with Them as They Gear Up for Holiday Travel

November 16, 2010

FOXBORO, Mass. and MONTREAL, Nov. 16, 2010 /PRNewswire/ — As millions of families hit the road this holiday travel season, Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, is encouraging parents and caregivers to take safety with them as they travel this holiday season. AAA recently announced 42.2 million Americans are projected to travel over the Thanksgiving holiday weekend, one of the busiest travel weekends of the year.

Just in time for the holiday travel season, Air Protect(®) Technology, developed by DJG, is available in four Safety 1(st) car seats, including the onBoard(TM) 35 Air infant car seat, Complete Air(TM) 65 convertible car seat, onSide air(TM) convertible car seat, and Boost Air Protect(®) booster seat. The Air Protect(®) line encompasses all weight and height requirements for child restraint systems. Also, special edition and standard varieties are available, accommodating all family budgets.

Through the precise release of air, Air Protect(®) compresses and shields children from side impact intrusion and immediately reduces crash forces where the child is most vulnerable – the head.

“We invest heavily in resources to foster cutting edge safety innovation such as Air Protect(®) technology,” said Dorel Juvenile Group President and CEO, Dave Taylor. “With so many families on the road this season, we take pride in our ability to offer the ultimate in safety to children of all ages with car seats for all budgets.”

“With 42.2 million Americans expected to travel by automobile this holiday season, child passenger safety should be a priority for all parents before hitting the road,” said Kathleen Marvaso, Vice President, AAA Public Affairs. “Car seat selection and proper installation are extremely important when preparing for holiday road travel.”

In addition to cutting edge technology, Dorel Juvenile Group car seats include several features to ensure safety for children and ease of use for parents. For proper installation, a level to ground indicator visually identifies when the seat is in the appropriate and safest position for the child. Also, the QuickFit(TM) Harness System adjusts harness height from the front in one easy step – there’s no need to uninstall from the car or rethread. Color-coded guides are also featured on the seats, allowing installation tips and instructions to be easily accessible at any time. All Dorel car seats are also equipped with the one-click LATCH installation system, allowing for quick and easy installation in just one step.

For more information on Air Protect(® )and travel safety tips, visit www.safety1st.com/airprotect.

About Dorel Juvenile Group

Dorel Juvenile Group USA is a division of Dorel Industries Inc. (TSX: DII.B, DII.A), a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1(st), Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.

SOURCE Dorel Juvenile Group

Source: newswire

comments powered by Disqus