iPerceptions Releases Retail / E-Commerce Industry Report Q3 2010

New “˜Voice of Customer’ Data Suggests a Steady Increase in Online Comparison Shopping will Fuel Fourth Quarter Sales

Montreal, QC (Vocus/PRWEB) November 24, 2010

iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, today announced the release of its Retail / E-Commerce Industry Report for Q3 2010. The report data indicates potential for greater fourth quarter online sales volume, with 60% of visitors reporting intentions related to early purchase activity (i.e. “˜learn’ or “˜shop’). Also supporting this outlook is a steady increase in the share of visitors who came to shop throughout the year, from 14% in the first quarter, to 22% in the second quarter, to 29% in the third quarter.

In order to optimize the percentage of shoppers that become buyers, online retailers need to focus on the needs of those in the early “˜learn’ phase. Clear pricing and price comparisons were the main obstacles to task completion for visitors who came to shop, evidence that pricing and comparison tools will incite more visitors to buy.

“Visitors in the “˜shop’ phase are a prime target market, since they’ve done they’re initial information-gathering and are ready to make a purchase as soon as they find the best deal,” said Claude Guay, president and CEO of iPerceptions. “Providing shoppers with the tools to know they’re getting the right product at the right price will go a long way toward coaxing them down the purchase funnel.”

The report analyzed real-time feedback from more than 250,000 people visiting over 300 retail and e-commerce sites to identify the most important issues and trends facing this unique industry.

Other important findings from the report include:

•     For visitors in the “˜buy’ phase who failed to complete their task, 42% couldn’t find the product or service they were looking for, while 34% abandoned the purchase process because what they wanted wasn’t available
•     The areas of the online experience with the greatest room for improvement were the level of detail in the information and the ease of finding information
•     Visitors who were online for “˜support’ posted below average ratings
•     The share of visitors who arrived via an email link increased from 13% in Q2 to 18% in Q3

Data contained in this report represents aggregated information obtained from iPerceptions’ enterprise solution webValidatorâ„¢ and free 4Q surveys deployed on the websites of many leading brands. The full report can be found on the iPerceptions website at http://www.iperceptions.com/resource-center.

About iPerceptions

iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as Dell, InterContinental Hotels, General Motors, Canadian Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit our website at http://www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/11/prweb8010291.htm