Sara Lee to Acquire Damasco Coffee Business in Brazil
Lee Corp. (NYSE: SLE) announced today that it has signed an agreement to
acquire Cafe Damasco, a coffee business based in the southern region of
sales. The transaction is expected to close on
with the Brazilian competition authorities for review and approval.
With its premium positioned Damasco brand and several smaller brands,
Cafe Damasco has a leading regional position in the southern state of
Total net sales of the Cafe Damasco company in 2009 were close to
million
“The acquisition of Cafe Damasco will create a stronger foothold for Sara
Lee in the Brazilian territory, given Damasco’s strong market position in the
southern part of
distribution network in the South. The transaction will also deliver
manufacturing synergies in our facility in the
an improved competitive position in the Northeast thanks to the excellent
Damasco manufacturing facility in that area,” said
executive officer, Sara Lee international beverage and bakery. “With our
current brands Pilao and Caboclo, we already have a relevant market position
in the central regions of
roughly half of the total Brazilian coffee market.”
second-largest coffee consuming country. Sara Lee is the market leader in
Pilao, Caboclo, Cafe do Ponto, Moka, and Seleto.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world’s best-loved
and leading portfolios with its innovative and trusted food and beverage
brands, including Ball Park, Douwe Egberts, Hillshire Farm,
Lee and Senseo. Collectively, our brands generate nearly
annual net sales. Sara Lee has approximately 33,000 employees in its
continuing operations worldwide. Please visit http://www.saralee.com for the
latest news and in-depth information about Sara Lee and its brands.
SOURCE Sara Lee Corporation