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Wakefly Launches Campaign to Help Software Companies Generate Leads Online

January 1, 2011

Website Usability and Online Marketing Are Key Components to Driving and Converting Qualified Traffic for Software Companies

Westborough, MA (Vocus/PRWEB) December 31, 2010

Wakefly, an innovative, award-winning web development and online marketing firm, today announced that the firm has launched a campaign designed to educate software companies on how to drive traffic to their website and convert qualified traffic into viable sales leads.

As part of the campaign, Wakefly is offering an online lead generation toolkit and assessment to software marketing staff.

The toolkit and expertly conducted assessment provides practical tips on usability, design and online marketing, including:

1.How to structure your home page to entice visitors to dive deep into your site

2. Proven layouts for sub pages to ensure maximum conversions

3. Tips on how to develop offers that appeal to a wide range of visitors

4. Insight into the most important data to look at in your web analytics package

Applying Wakefly’s proven information architecture tactics will result in increased “stickiness”, meaning better visits and more conversions, leading to more sales for software companies.

In the late 1980s, the prepackaged software market, currently 7,155 companies, grew at an annual rate of nearly 50 percent. According to IBISWorld, last year it dropped -4.1 percent. Challenges like software as a service (SaaS), open source software and cloud computing are chipping away at the software industry’s revenues. Companies selling software need a viable online presence that produces reliable and affordable sales ready leads.

About Wakefly:

Wakefly helps software companies succeed online; whether clients need help with web design or development, search engine optimization, pay-per-click advertising, display advertising or conversion and usability consulting.

Wakefly is a web development and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing predictable. We are committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call (508)616-2042.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/12/prweb8039597.htm


Source: prweb