Surviving the PV Crash of 2012

January 13, 2011

BOSTON, Jan. 13, 2011 /PRNewswire/ — Rapid growth of the German photovoltaic (PV) market, the world’s largest market for solar energy, will lead to steep incentive reductions in 2011 and 2012, causing an excess supply-driven price crash across the global PV supply chain, according to PHOTON Consulting’s 2011 PV sector outlook report, Solar Annual 2010-2011: Cash In.

In the recently released report, the PHOTON Consulting team anticipates that the saturation of the German PV market will lead to the solar sector’s first year of negative growth in recent history, creating survival risks for fast-growing companies with high cost structures, weak balance sheets or undifferentiated products and services.

“Executives in the solar power sector are balancing significant, long-term opportunities against considerable near-term risks. This dynamic makes 2011 a critical decision-making year for solar executives,” said Michael Rogol, PHOTON Consulting CEO. “This report pinpoints and quantifies essential industry risks and opportunities so solar decision-makers can prioritize and execute on the right next steps for their company.”

In anticipation of an increasingly competitive marketplace, PHOTON Consulting’s 2010-2011 global PV sector outlook report shares ten key moves for solar executives to pursue across procurement, sales contracts, capex, marketing, product development, financing and supply chain management to reduce their crash risk and drive sustainable value creation. In addition to providing key tactics to “cash in” on the next major stage in the history of the PV sector, PHOTON Consulting’s Solar Annual 2010-2011: Cash In report includes key data and five-year forward-looking analysis for PV supply, demand, price, cost and operating profit as well as identifies the PV companies best positioned to increase market share through 2014.

To view the executive summary, complete table of contents and purchase a copy of PHOTON Consulting’s Solar Annual 2010-2011: Cash In report, go to http://www.photonconsulting.com/solarannual2010-2011.


PHOTON Consulting is the largest dedicated solar energy research consultancy and is a leading supplier of in-depth research, management and strategic consulting services specific to the PV sector. With the deepest, broadest integrated coverage, PHOTON Consulting tracks the solar energy sector from feedstock to factory gate to end customer in every active and emerging market. PHOTON’s solar consultants model company, geographic and industry projections from the outside-in, cross checking company announcements with providers and buyers. Our PV data consists of historical and five-year forward projections for price, volume, revenue, cost, operating profit, operating margin and demand for c-Si and thin film technologies. With the most extensive research and data in the sector, PHOTON Consulting is the source for research and analysis in solar power. For more information on PHOTON Consulting, please visit the Company’s website: http://www.photonconsulting.com.


PHOTON Consulting, LLC (C) 2011. All Rights Reserved. Disclaimer: The information and statistical data with this report have not been independently verified and we make no representations or warranty as to its accuracy, completeness or correctness. Any opinions or estimates reflect the judgment of PHOTON Consulting, LLC at the date of publication and are subject to change at any time without notice. This publication is for information purposes only and is not intended to provide professional, investment or any other type of advice or recommendation. PHOTON Consulting, LLC does not accept any responsibility and cannot be held liable for any person’s use of or reliance on the information and opinions contained herein.

For more information on PHOTON Consulting, please contact Jean Foo at (+1) 617-904-0309 or via email at jean_foo@photonconsulting.com.

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.


Source: newswire

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