VIDEO from Panasonic Corporation Available on thenewsmarket.com: ‘Snowman Goes to the Desert’ – An Epic Challenge Using Panasonic’s Vacuum Insulation

January 19, 2011

NEW YORK, Jan. 19, 2011 /PRNewswire/ — See video from Panasonic Corporation at:


Traveling in a box wrapped with Panasonic’s unique vacuum insulation panels, a snowman covered 8000 km from Japan to Bahrain to visit a boy who had never seen snow – without using any compressor refrigeration. The project derived from The SPARKS and the super charming ‘eco ideas,’ a program from Panasonic’s global community web site, eco-ideas.net. It focuses on starting fun innovative experiments within our daily lives by using Panasonic’s eco-friendly technology. The SPARKS team, who share their experiments and lifework on Facebook, received a message from a young Bahrain girl named Amna on their fan page. “Snow never falls in Bahrain, so I would like to show my little brother his very first ‘snow.’” The SPARKS team fulfilled her wish and delivered the snowman to Bahrain. Available video includes highlights from the 40 hour journey.

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