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Wacoal Debuts Revolutionary iPant

January 26, 2011

NEW YORK, Jan. 26, 2011 /PRNewswire/ — Wacoal, the leading intimate apparel brand, announces the debut of the revolutionary iPant — new shapewear that works with your body to visually reduce the appearance of cellulite from your waist, hips and thighs as you move. The first in America to utilize Novarel Slim® technology in shapewear, Wacoal’s iPant will help you redefine your silhouette and reshape your lower body in 28 days with lasting results. The iPant launches today on Wacoal-america.com with a long leg shaper style, and will be available at retailers nationwide beginning February 10th. An additional style, the hi-waist shaper, will launch in May.

(Photo: http://photos.prnewswire.com/prnh/20110126/NY36388 )

The iPant incorporates Novarel Slim®, a new nylon microfiber constructed of tiny, porous capsules that contain caffeine, a well-known stimulant that increases blood flow and has fat burning properties. In addition, Novarel Slim® also includes Retinol, Ceramides, Vitamin E and Aloe Vera as active ingredients. Novarel Slim® reacts to the natural friction created between the garment and your skin during wear, releasing active ingredients and overtime visibly reducing the appearance of cellulite. The technology is hypoallergenic and will remain effective up to 100 washes.

“With the introduction of the iPant and use of the newest technologies available, Wacoal furthers the brand’s reputation in the intimate apparel industry of offering women superior quality and the latest in intimate apparel innovations,” said Bob Vitale, Executive Vice President of Marketing and Sales for Wacoal America. “We are excited to increase Wacoal’s shapewear offerings and bring something entirely new to the market.”

The iPant will first be available in the 16″ long leg shaper style, which provides shaping in the rear and thighs for moderate control. Wacoal additionally offers a variety of shapewear styles from the contour camisole and body briefer to shape briefs and thongs to fit your lifestyle and shapewear needs. The iPant and all of Wacoal’s other styles are so easy to wear; they disappear under your clothes and are incredibly lightweight which enables you to wear them comfortably all day.

The iPant will be available on Wacoal-america.com beginning today and at department stores and luxury retailers nationwide on February 10th. Suggested Retail $60.00.

About Wacoal

Internationally-celebrated for its exceptional fit, quality and absolute comfort, women of all shapes and sizes have come to depend on Wacoal. Offering a combination of the finest fabrics, technologically-advanced construction and designs that range from luxurious and romantic to elegantly structured, Wacoal offers the modern woman gorgeous style to enhance every look and comfortably fit every body, with sizes ranging from 30AA to 44G. Through their ongoing Fit for the Cure® program, Wacoal continues to strengthen their commitment to breast cancer research and has donated over $2 million to Susan G. Komen for the Cure.

For additional information on Wacoal, please visit www.wacoal-america.com

SOURCE Wacoal


Source: newswire



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