All-New Nissan Quest Powers Back Into Minivan Market With ‘Innovation for Family’ Marketing Campaign
FRANKLIN, Tenn., Jan. 31, 2011 /PRNewswire/ — The 2011 Nissan Quest, which arrived at Nissan retailers nationwide last week, launches today with a 360-degree media campaign anchored by a new 30-second television spot titled “Errands.” The all-new Quest is a boldly styled minivan designed to make life as a parent a little easier and put Nissan squarely back into the heart of the minivan market. The campaign also includes digital advertising, print, social and an iAd.
The television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior. The commercial was created by TBWA Chiat/Day and features the popular song “Mama Said” by Beverly Lee, Doris Coley Jackson and Addie “Micki” Harris. It is scheduled to run on national and cable broadcast networks throughout February, as well as in select online environments.
Nissan has also entered into a partnership with a new Disney animated film, “Mars Needs Moms,” which premiers in early March. A main portion of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of “Mars Needs Moms” in Nissan’s iAd, co-branded Disney web page and Radio Disney voiceover spots.
“As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It’s an entirely new take on the minivan – with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,” said Jon Brancheau, vice president, Nissan Marketing. “Quest provides the innovation to help make the impossible possible on a daily basis – just like parents do.”
About the 2011 Nissan Quest
The new fourth-generation Quest marks Nissan’s return to the minivan segment. Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System. Standard Quest features include quick release fold-flat 2nd and 3rd row seats, always-available rear storage and Nissan Intelligent Key(TM) with Push Button Ignition.
The 2011 Nissan Quest is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan’s advanced Xtronic CVT(TM) transmission.
The new Quest has a Manufacturer’s Suggested Retail Price* (MSRP) of $27,750 USD.
About Nissan in North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STARÃ‚® Partner of the Year by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.
* MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice.
SOURCE Nissan North America