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Toyota Reports January Sales

February 1, 2011

TORRANCE, Calif., Feb. 1, 2011 /PRNewswire/ — Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales results of 115,856 units. With 24 selling days in January 2010 and 2011, sales were up 17.3 percent over the year-ago month on a daily selling rate (DSR) and unadjusted raw volume basis.

The Toyota Division posted January sales of 102,996 units, an increase of 23.7 percent over the same period last year. The Lexus Division reported sales of 12,860 units, a decrease of 17.1 percent from last January.

Toyota Division

Toyota Division passenger cars recorded sales of 56,270 units, up 14.7 over last January. Passenger car sales were led by Corolla with sales of 20,581 units for the month, up 20.2 percent over last January. Camry and Camry Hybrid posted combined January sales of 18,145 units, an increase of 14.9 percent year-over-year. The Prius mid-size gas-electric hybrid posted January sales of 10,635 units, up 25.4 percent over the year-ago month.

Toyota Division light trucks posted January sales of 46,726 units, an increase of 36.5 percent year-over-year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 11,196, an increase of 41.8 percent over last January. Highlander and Highlander Hybrid posted combined sales of 7,507 units for the month, up 67.6 percent year-over-year. The 4Runner mid-size SUV reported sales of 3,829 units, an increase of 27.4 percent over the year-ago month. The Tacoma mid-size pickup posted sales of 7,140 units for the month, up 5.8 percent over last January. The Tundra full-size pickup posted sales of 6,087 units, up 55.9 percent over the year-ago month.

“We are encouraged by last month’s results, which show continued strength in both the passenger and light truck segments,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A. “Loyalty and conquest rates have returned to historical levels and we believe our ‘#1 for a Reason’ advertising campaign, launching this month, will help build on our early sales momentum.”

Scion posted January sales of 3,275 units, an increase of 7.9 percent year-over-year. The tC sports coupe led the way with sales of 1,351 units, up 57.5 percent over last January. The xB urban utility vehicle posted January sales of 1,298 units. The xD reported sales of 791 units for the month.

Lexus Division

Lexus reported passenger car sales of 5,561 units, down 30.6 percent over the year-ago month. The entry luxury sedan ES led Lexus passenger car sales with sales of 2,215 units. The IS luxury sports sedan reported combined sales of 1,992 units.

Lexus light trucks recorded sales of 7,299 units, down 2.7 percent from last January. Lexus light truck sales were led by the RX, which posted combined January sales of 5,881 units, up 3.4 percent over the year-ago month. The GX mid-size luxury utility vehicle reported sales of 1,135 units.

TMS Hybrids

TMS posted January sales of 13,409 hybrid vehicles. Toyota Division posted sales of 12,184 hybrids for the month. Lexus Division reported sales 1,225 hybrids in January.

                              TOYOTA  RETAIL  SALES
                            (INCLUDES FLEET & HAWAII)
                                  January, 2011

                                      -----CURRENT
                                       MONTH -----
                                                      DSR %
                                       2011     2010  CHG
                                       ----     ----  ---

    YARIS                             1,839    3,676  -50.0
    COROLLA                          20,581   17,121   20.2
    CAMRY                            18,145   15,792   14.9
    AVALON                            1,795      944   90.1
    PRIUS                            10,635    8,484   25.4
    SCION xB                          1,298    1,386   -6.3
    SCION tC                          1,351      858   57.5
    SCION xD                            626      791  -20.9
    TOTAL TOYOTA DIV. PASS. CAR      56,270   49,052   14.7
    ---------------------------      ------   ------   ----
    ES                                2,215    2,923  -24.2
    HS                                  286    1,247  -77.1
    LS                                  734    1,092  -32.8
    SC                                    7       24  -70.8
    GS                                  323      529  -38.9
    IS                                1,992    2,203   -9.6
    LFA                                   4        0    - -
    TOTAL LEXUS PASS. CAR             5,561    8,018  -30.6
    ---------------------             -----    -----  -----
    TOTAL TOYOTA PASS. CAR           61,831   57,070    8.3
    ----------------------           ------   ------    ---
    SIENNA                            6,343    2,582  145.7
    RAV4                             11,196    7,894   41.8
    FJ CRUISER                        1,128    1,263  -10.7
    4RUNNER                           3,829    3,006   27.4
    HIGHLANDER                        7,507    4,478   67.6
    VENZA                             2,387    3,564  -33.0
    LAND CRUISER                        145      145    0.0
    SEQUOIA                             964      644   49.7
    TOTAL SUV                        27,156   20,994   29.4
    ---------                        ------   ------   ----
    4X2 TACOMA                        3,181    3,236   -1.7
    4X4 TACOMA                        3,959    3,511   12.8
    TOTAL TACOMA                      7,140    6,747    5.8
    TUNDRA                            6,087    3,904   55.9
    TOTAL PICKUP                     13,227   10,651   24.2
    TOTAL TOYOTA DIV. LT TRUCK       46,726   34,227   36.5
    LX                                  283      282    0.4
    GX                                1,135    1,529  -25.8
    RX                                5,881    5,688    3.4
    TOTAL LEXUS LIGHT TRUCK           7,299    7,499   -2.7
    -----------------------           -----    -----   ----
    TOTAL TOYOTA LIGHT TRUCK         54,025   41,726   29.5
    ------------------------         ------   ------   ----
    TOTAL TOYOTA DIV.               102,996   83,279   23.7
    TOTAL LEXUS                      12,860   15,517  -17.1
    -----------                      ------   ------  -----
    TOTAL TOYOTA                    115,856   98,796   17.3
    MEMO:
    DOM. COROLLA                     16,433   16,293    0.9
    DOM. CAMRY                       17,892   15,572   14.9
    DOM. RAV4                         8,411    1,916  339.0
    DOM. HIGHLANDER                   6,639    2,524  163.0
    DOM. PICKUP                      13,227   10,651   24.2
    DOM. RX                           3,881    4,245   -8.6

    SELLING DAYS                         24       24
    ------------                        ---      ---

    TOYOTA DIV. IMPORT CAR           20,150   16,243   24.1
    LEXUS IMPORT CAR                  5,561    8,018  -30.6
    TOYOTA DIV NA BUILT CARS         36,120   32,809   10.1
    TOTAL TOYOTA CARS                61,831   57,070    8.3

    TOYOTA DIV. IMPORT LT TRUCK       8,755   12,346  -29.1
    LEXUS IMPORT LT TRUCK             3,418    3,254    5.0
    TOYOTA DIV NA BUILT LT TRUCK     37,971   21,881   73.5
    LEXUS NA BUILT LT TRUCK           3,881    4,245   -8.6
    TOTAL TOYOTA LT TRUCK            54,025   41,726   29.5
    ---------------------            ------   ------   ----

    SPORT UTILITY VEHICLES           34,455   28,493   20.9
       Memo: Lexus Sport Utility      7,299    7,499   -2.7

    SMALL VANS                        6,343    2,582  145.7
    PICKUPS                          13,227   10,651   24.2

    * NORTH AMERICAN BUILT
     VEHICLES
    COROLLA                          16,433   16,293    0.9
    CAMRY                            17,892   15,572   14.9
    AVALON                            1,795      944   90.1
    SIENNA                            6,343    2,582  145.7
    RAV4                              8,411    1,916  339.0
    HIGHLANDER                        6,639    2,524  163.0
    VENZA                             2,387    3,564  -33.0
    PICKUP                           13,227   10,651   24.2
    SEQUOIA                             964      644   49.7
    RX                                3,881    4,245   -8.6
    TOTAL                            77,972   58,935   32.3
    N.A. VEHICLES % OF TOTAL           67.3%    59.7%

    SELLING DAYS                         24       24
    DSR = DAILY SELLING RATE
    ------------------------


                                            --CALENDAR YEAR TO
                                             DATE --
                                                         DSR %
                                        2011     2010      CHG
                                        ----     ----      ---

    YARIS                              1,839    3,676    -50.0
    COROLLA                           20,581   17,121     20.2
    CAMRY                             18,145   15,792     14.9
    AVALON                             1,795      944     90.1
    PRIUS                             10,635    8,484     25.4
    SCION xB                           1,298    1,386     -6.3
    SCION tC                           1,351      858     57.5
    SCION xD                             626      791    -20.9
    TOTAL TOYOTA DIV. PASS. CAR       56,270   49,052     14.7
    ---------------------------       ------   ------     ----
    ES                                 2,215    2,923    -24.2
    HS                                   286    1,247    -77.1
    LS                                   734    1,092    -32.8
    SC                                     7       24    -70.8
    GS                                   323      529    -38.9
    IS                                 1,992    2,203     -9.6
    LFA                                    4        0      - -
    TOTAL LEXUS PASS. CAR              5,561    8,018    -30.6
    ---------------------              -----    -----    -----
    TOTAL TOYOTA PASS. CAR            61,831   57,070      8.3
    ----------------------            ------   ------      ---
    SIENNA                             6,343    2,582    145.7
    RAV4                              11,196    7,894     41.8
    FJ CRUISER                         1,128    1,263    -10.7
    4RUNNER                            3,829    3,006     27.4
    HIGHLANDER                         7,507    4,478     67.6
    VENZA                              2,387    3,564    -33.0
    LAND CRUISER                         145      145      0.0
    SEQUOIA                              964      644     49.7
    TOTAL SUV                         27,156   20,994     29.4
    ---------                         ------   ------     ----
    4X2 TACOMA                         3,181    3,236     -1.7
    4X4 TACOMA                         3,959    3,511     12.8
    TOTAL TACOMA                       7,140    6,747      5.8
    TUNDRA                             6,087    3,904     55.9
    TOTAL PICKUP                      13,227   10,651     24.2
    TOTAL TOYOTA DIV. LT TRUCK        46,726   34,227     36.5
    LX                                   283      282      0.4
    GX                                 1,135    1,529    -25.8
    RX                                 5,881    5,688      3.4
    TOTAL LEXUS LIGHT TRUCK            7,299    7,499     -2.7
    -----------------------            -----    -----     ----
    TOTAL TOYOTA LIGHT TRUCK          54,025   41,726     29.5
    ------------------------          ------   ------     ----
    TOTAL TOYOTA DIV.                102,996   83,279     23.7
    TOTAL LEXUS                       12,860   15,517    -17.1
    -----------                       ------   ------    -----
    TOTAL TOYOTA                     115,856   98,796     17.3
    MEMO:
    DOM. COROLLA                      16,433   16,293      0.9
    DOM. CAMRY                        17,892   15,572     14.9
    DOM. RAV4                          8,411    1,916    339.0
    DOM. HIGHLANDER                    6,639    2,524    163.0
    DOM. PICKUP                       13,227   10,651     24.2
    DOM. RX                            3,881    4,245     -8.6

    SELLING DAYS                          24       24
    ------------                         ---      ---

    TOYOTA DIV. IMPORT CAR            20,150   16,243     24.1
    LEXUS IMPORT CAR                   5,561    8,018    -30.6
    TOYOTA DIV NA BUILT CARS          36,120   32,809     10.1
    TOTAL TOYOTA CARS                 61,831   57,070      8.3

    TOYOTA DIV. IMPORT LT TRUCK        8,755   12,346    -29.1
    LEXUS IMPORT LT TRUCK              3,418    3,254      5.0
    TOYOTA DIV NA BUILT LT TRUCK      37,971   21,881     73.5
    LEXUS NA BUILT LT TRUCK            3,881    4,245     -8.6
    TOTAL TOYOTA LT TRUCK             54,025   41,726     29.5
    ---------------------             ------   ------     ----

    SPORT UTILITY VEHICLES            34,455   28,493     20.9
       Memo: Lexus Sport Utility       7,299    7,499     -2.7

    SMALL VANS                         6,343    2,582    145.7
    PICKUPS                           13,227   10,651     24.2

    * NORTH AMERICAN BUILT
     VEHICLES
    COROLLA                           16,433   16,293      0.9
    CAMRY                             17,892   15,572     14.9
    AVALON                             1,795      944     90.1
    SIENNA                             6,343    2,582    145.7
    RAV4                               8,411    1,916    339.0
    HIGHLANDER                         6,639    2,524    163.0
    VENZA                              2,387    3,564    -33.0
    PICKUP                            13,227   10,651     24.2
    SEQUOIA                              964      644     49.7
    RX                                 3,881    4,245     -8.6
    TOTAL                             77,972   58,935     32.3
    N.A. VEHICLES % OF TOTAL            67.3%    59.7%

    SELLING DAYS                          24       24
    DSR = DAILY SELLING RATE
    ------------------------

(Logo: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.


Source: newswire



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