Ford in Love This Valentine’s Day with Unique Live Mobile Campaign

February 14, 2011

BOISE, Idaho and SYDNEY, Feb. 14, 2011 /PRNewswire/ — InvolveMobile, a leading provider of mobile marketing solutions, is powering Ford Motor Company’s Valentine’s Day mobile campaign for their Sync in car connectivity system. The Valentine’s Day campaign encourages Ford consumers and fans to send a text message explaining what they love about their Ford in order to receive a personalized response from a Sync equipped car.

Ford enthusiasts keen to profess their love of Ford are encouraged to send a text message to an SMS short code which will reach a Ford car equipped with the Sync system. The Sync system will read the message aloud to the passenger in the vehicle, who will then respond to each participant with a personalized message via the voice activated feature. The Valentine’s Day campaign aims to highlight the benefits of the Ford Sync system to drivers and is being promoted in local newspapers and via Fords Facebook and Twitter pages.

Ford’s Sync is an in-car connectivity system that allows Ford drivers to send and receive text messages to their vehicle via voice commands. The Ford Sync system allows drivers to enjoy all the functionality of their cell phone while driving, letting users control their mobile via voice activation.

“InvolveMobile runs mobile marketing campaigns for many big brands, but Ford’s Valentine’s Day campaign is unique in that each message will be personally created by a Ford representative using the Sync system”, says Simon Vella, CEO at InvolveMobile. “InvolveMobile provides a powerful mobile marketing solution for Ford by integrating our text messaging features with a Sync enabled Ford which is ready to respond with Valentine’s Day messages in real time”.

For more details on the Valentines Day campaign and the Ford Sync product visit the InvolveMobile blog.

About InvolveMobile

Since 2001, InvolveMobile has powered successful mobile marketing programs, enabling clients with a single customer view across all campaigns. InvolveMobile is a database and multi-channel solution, including short code which touches consumers via SMS, mobile, email, and voice. The InvolveMobile platform operates off-deck and is fully carrier agnostic. For more information, please visit www.InvolveMobile.com.

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SOURCE InvolveMobile

Source: newswire

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