Algatechnologies’ AstaPure(R) Obtained GRAS Status

February 16, 2011

KIBBUTZ KETURA, Israel, February 16, 2011 /PRNewswire/ –
Algatechnologies specializing in microalgae cultivation and a leading
manufacturer of natural astaxanthin announces its AstaPure(R) brand has
obtained GRAS (Generally Recognized As Safe) status from the FDA for use in
food and beverages applications.

“Our AstaPure(R) brand has been successfully applied for several years as
an active ingredient in dietary supplements, foods and beverages in Japan,”
says Efrat Kat, Director, Marketing & Sales at Algatechnologies. “Achieving
GRAS status and meeting the highest regulatory requirements in the U.S. is a
major accomplishment, designed to support our customers in their food and
beverage innovations utilizing the recognized health benefits of astaxanthin.”

Algatechnologies is a leading manufacturer of natural astaxanthin and the
only supplier using entirely closed cultivation systems, totally exposed to
the natural sun-light. Moreover, 100% of Algatechnologies’ products are
manufactured using super-critical CO2 technology, obtaining 10% astaxanthin
in oleoresin form, with no solvent extractions.

“During recent years we invested millions of dollars to standardize our
manufacturing processes, increase yields and positioning Algatechnologies to
guarantee increasing customer demands,” reports Hagay Tzur,
Algatechnologies’s CEO. “GRAS status will strengthen the AstaPure(R) brand.”
In 2011, the company will expand production capacity by an additional 50 per
cent, making Algatechnologies a global leader of natural astaxanthin.
Algatechnologies holds ISO 9001/2000, HACCP accreditations; is GMP and Kosher

Astaxanthin is a highly potent antioxidant, recognized as approximately
500 times more effective than vitamin E and much more powerful than other
carotenoids such as lutein, lycopene and beta carotene. Astaxanthin supports
a number of health conditions. AstaPure(R) is used mainly in sports
nutrition, and products developed specifically for cardiovascular and skin

Food categories for which astaxanthin is now allowed include: baked
goods, beverages, cereals, chewing gum, coffee, tea, dairy, frozen dairy
desserts and mixes, hard candy, milk products, processed fruits and fruit
juices, processed vegetables and vegetable juices, and soft candy.

    For further information, please contact:

    Ms. Efrat Kat
    Director, Marketing & Sales
    Algatechnologies Ltd.
    Phone: +972-8-6356425
    Mobile: +972-52-4599528
    e-mail: efratk@algatech.com

SOURCE Algatechnologies

Source: newswire

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