ITIS Delivers New Traffic Information Service Using Anonymised Signal Data From Over 17 Million Mobile Devices for Navigation Systems in Germany

March 1, 2011

MUNICH, March 1, 2011 /PRNewswire/ — Get where you’re going quicker with
ITIS in partnership with Telefonica O2Germany: It is now possible to analyse
and predict traffic flows on streets much more precisely. To achieve this,
anonymised mobile location data from the O2 network will be supplied to ITIS,
a world-leader in traffic-processing technology who will use proprietary and
patented processes to generate high quality speed and flow information across
all roads in Germany. The BMW Group will be the first carmaker to use the new
PrecisionTraffic(TM) technology in its vehicles as part of their pan European
traffic service which was awarded to MILE Traffic and Travel GmbH of which
ITIS is a shareholder.

Standard navigation devices are already using the traffic message channel
(TMC), which transmits traffic jam reports to them via FM frequencies. Up
until now, however, such information came from GPS, fixed sensors, police
reports, or individuals who voluntarily reported on the traffic. The
disadvantage of such sources is they do not provide enough data to create the
accurate traffic information service the German driver demands.

ITIS PrecisionTraffic(TM) in partnership with O2 overcomes those
limitations. Using anonymous signalling data generated at the network level,
over 17 million probes are used in the new service. As a result, traffic
congestion can be detected as it happens. Because the traffic information is
transmitted in real time, the best possible detour can be recommended to
every driver. The new system can be tried out in all new BMW models starting
in September. Additional customers are expected to follow later on.

Cellular data provides far greater coverage than any other data source
including GPS and fixed sensor data. More roads are covered with far higher
accuracy and the information is available far quicker than any other source.
“This is a huge advantage over navigation devices that do not use our data,”
said Johannes Pruchnow, Managing Director Business at Telefonica O2 Germany.

Because O2 considers the location information to be confidential customer
data, the entire system was scrutinised and approved by Germany’s federal
authorities for data protection. Continuous anonymisation and encryption
algorithms that change regularly make it impossible to draw inferences from
individual customer information.

“ITIS is excited to be partnering with Telefonica O2 to launch our
PrecisionTraffic(TM) service in Germany which complements our leading service
in the UK” said Stuart Marks, Chief Executive of ITIS Holdings plc, the
parent company of ITIS Deutschland GmbH. “We believe that we can offer German
drivers the best traffic information service available based on ten years of
investment and R&D in the use of cellular data.”

ITIS PrecisionTraffic(TM) will be available in Q2 2011 and is targeted at
carmakers, navigation software suppliers and the public sector such as local
and federal government.

ITIS is exhibiting at this year’s Cebit Exhibition in Hannover. Visit
them in Hall 7, Stand C28/9. You can find additional information about ITIS
on http://www.itisholdings.com.

You can find additional information about O2′s Financial & Enabling
Services at http://traffic.de.o2.com.

Notes to Editors:

The members of MILE are ITIS, Mediamobile (part of the TDF Group) and
Infoblu (part of Atlantia/Autostrade Group) who are the leading traffic
information providers respectively in the UK, France and Italy. MILE was
formed to combine expertise, technology and local knowledge in the respective
markets and will make the new pan-European traffic service available under
the Precision Traffic brand which is already operating successfully in the
UK. All three companies have worked with the BMW Group since 2002 and in that
time have built up a deep understanding of its requirements.

Please see full press release:
http://www.mileurope.com/MILE_BMW_RELEASE_11_12_09.pdf and related BMW Press
release http://goo.gl/6jUsE

Further information:

ITIS Deutschland GmbH is a wholly-owned subsidiary of ITIS Holdings plc,
a world-leading in the provision of traffic information technology. ITIS has
depoyed their technology across the globe including Australia, Singapore,
South Africa, Ireland, Belgium, Costa Rica, China and the US. In addition,
ITIS delivers traffic information to BMW, Mercedes, Toyota/Lexus, Ford,
Renault, Jaguar-LandRover, Porsche, the BBC and Sky Television amongst others.

    David Levine
    t +44(0)161-9273600
    e dlevine@itisholdings.com


Source: newswire

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